Stop Making Speeches.Today more than ever, content counts. Customers crave information, conversation, and authenticity. Companies that deliver speeches laden with ad-speak and industry jargon have no chance of survival. For more information on how I can help, check out the services page.
How a Brown Box Can Destroy Your Business — Marketing is more than words on paper.
Cluetrain on the Wrong Track — Let’s remain civil in corporate conversation.
What I Learned from My First Sales Mentor — Hope it helps you, too!
Rules of Business Relationships — An 8-part series for SMB sales organizations.
Do Business and Cartoons Mix? […]
Today on my ritual morning run to Starbucks, I had the pleasure of seeing several neighborhood children get ready to meet the bus for their first day of school.
The children were beaming, excited.
Parents were smiling ear to ear, taking pictures, giving hugs and words of excited reassurance.
Above all there was the feeling of a new […]
Today I’ve got a guest post on the blog of none other than Drew McLellan. Thanks, Drew, for the opportunity and the platform.
Here is an excerpt from my post, which is about informal versus formal copywriting.
Because transparency - being honest and genuine - is so important, weigh core values heavily when deciding how your Web […]
Image via WikipediaI’m jumping to gmail. Plain, vanilla, no bells and whistles gmail. As a marketer and writer, I hate giving up the my “wordsell.com” email address, but for me, the need for efficiency has finally trumped the desire for consistent branding.
My wordsell.com email was hosted on AT&T and ran on Outlook. I started […]
Today on my ritual morning run to Starbucks, I had the pleasure of seeing several neighborhood children get ready to meet the bus for their first day of school.
The children were beaming, excited.
Parents were smiling ear to ear, taking pictures, giving hugs and words of excited reassurance.
Above all there was the feeling of a new […]
Image via Wikipedia A post on colorful Scottish dialect got me thinking we have some colorful language of our own here in the U.S. Last year I picked up a wonderful little book, Cowboy Slang, by Edgar R. “Frossty” Potter, to help me develop a cowboy cartoon character I was working on at the time. […]
Back several years when I was managing a very successful sales division, I was in a bar with my assistant sales manager waiting for a giant prospect to show up for an introductory meeting. My associate and I were on top of the world, puffed up with pride. Over our vodkas on the rocks we […]
A post on the Zemanta blog publishing assistant drew a comment from the folks at Kaalga. Kaalga is a Firefox extension (in Beta, I believe) that uses –
OpenCalais (Reuters) semantic API to suggest phrases in your text suitable for linking, and Google search to present relevant links for selected phrases.
Amit Aviv and Ori Mosinzon from […]
Today’s Word Nerd quiz is really easy! There’s only going to be two choices for the correct definition. What do you think portmanteau means?
A. A large leather suitcase that opens into two compartments
B. A new word formed by combining elements of two words and their meanings
The correct definition of portmanteau is … both! (I told […]
Image by Getty Images via DaylifeAbout a month ago I switched email clients from Microsoft Outlook to Google Gmail. Having used Outlook since the beginning of time, this was a major switch, and I wanted to give myself time to adjust before comparing the two products. If you’re thinking of switching one way or the […]
The more I use Twitter, the more I like it. I mainly use it to …
Chat with friends
Exchange business oriented links and tips
Exchange links just for fun
But there seem to be a million other things to do on Twitter, including following some non-person Twitter identities (There must be a name for these in Twitter lingo […]
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