600 posts - wow. Many thanks to my readers, whose comments made these "best of" selections far more interesting, entertaining, and useful than they would have been on their own.
33 Foolproof Headline Strategies
12 Things Writing and Golf Have in Common
On Politics: In Search of Eloquence
Zemanta - Cool Tool for Blog Posts
DUH v. DOH - All You Need to Know
A Guide
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Earlier this month Karen Swim and I announced our How to Write a Website group project. We're looking for your ideas, insights, and opinions! After we've collected all our wisdom, Karen and I plan to edit the material - crediting you, of course - into a book or e-book. Before diving in to the Home Page, a few items of
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posted by Brad Shorr filed under Copywriting
Not long ago I was with some people (normal people, that is - ones who don't sit in front of a computer screen 24/7) and someone mentioned something in passing about blogs. In no time, I was waxing eloquent about RSS feeds, the appeal of interactive marketing, and the merits of WordPress over competing blog platforms. I was so wrapped
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posted by Brad Shorr filed under Social Media
I know that Brad is a keen student of UK slang, and has enlisted the help of his readers to unpick some of the words he's come across. (UK Readers, Please Help Me Understand and UK Slang, Round 2 ) Like any other language there are lots of regional variations in the way people speak in the UK.
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posted by Brad Shorr filed under Cartoons
Is there a lighter side to banking these days? In this cartoon, I was trying to find it, but if I were a bank, I wouldn't be using humor in my advertising just now.
Actually I've never been a fan of humor in financial institution advertising. Remember those WaMu TV spots with the fuddy duddy band of bankers? Or the Capital
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posted by Brad Shorr filed under Sales
For seven months, I suffered with some extraordinarily severe knee pain. Thankfully, the doctors fixed me up on New Year's Eve and now my knee is back to normal. I'd like to share a few things I learned during my experience with pain, and then try to relate it to sales in the b2b sphere. I think there are a
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posted by Brad Shorr filed under News
Like most bloggers, I like to hit the new year with a new plan. Here it is.
Concentrate on the packaging industry and B2B. That's where my experience is, and I think the time has come where packaging companies and industrial companies in general are ready for social media marketing. First, social media is no longer a mystery. Second, firms
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posted by Brad Shorr filed under Copywriting
Many moons ago in a Xerox sales training class, I learned the difference between skeptical and indifferent customers. It's a distinction that I've found imperative to keep in mind at all times when writing any sort of sales copy.
A skeptical customer is one who recognizes a need for your product or service, but doubts your ability to fill it.
An indifferent
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