Product pages don't fit neatly into any writing formula. The job might be done in a single page, or could require scores of pages.
But in terms of content, what makes a product page memorable?
What makes it persuasive enough to convert prospects or even window shoppers into buyers?
These are the key questions. Product pages are where the rubber meets the road
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posted by Brad Shorr filed under News
The life of an entrepreneur can be cold, cruel, and lonely. But have no fear - Big Ooga is here.
My oft-time collaborator and sometimes client Lennie Rose launched the Big Ooga in October, 2008. Big Ooga is a fantastic new online business model that enables entrepreneurs to find help and/or market themselves. Just as important, Big Ooga promises to
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posted by Brad Shorr filed under Blogs
“Premio Dardos means ‘prize darts’ in Italian. It is given for recognition of cultural, ethical, literary, and personal values transmitted in the form of creative and original writing.”
The idea is for bloggers to bestow the Premio Dardos award on 15 bloggers and let them know in a comment. Then, to accept the award, write a blog post like this one.
I'd
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posted by Brad Shorr filed under Copywriting
Image via WikipediaHave you ever run into a sales person who insists on using the word invest rather than spend?
"You're not spending on a direct mail campaign, you're investing in market development."
"You're not spending on new packaging materials, you're investing in a better looking brand."
That kind of verbal gamesmanship drives me up a wall. Do people think they can pull
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posted by Brad Shorr filed under Social Media
Image by 'Pong via FlickrLiz Strauss featured the brilliant Terry Starbucker recently, who laid out a series of questions he asks potential clients when pitching social media -
Are you ready to have public conversations?
How pervasive are your Social Media users in your customer base?
What is your sensitivity to negativity?
How are your current “conversational” avenues working?
Do you understand the medium
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posted by Brad Shorr filed under Blogs
Image by lafra via FlickrMany bloggers obsess over statistics - traffic and subscriptions most frequently. When it comes to business blogs, I'm wondering how important subscription numbers really are.
Sure, every blogger would like tons of subscribers. But if the purpose of a blog is to write about your firm's products and services, subscriptions may not matter that much. Far more
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posted by Brad Shorr filed under SEM
The BIGLIST of Search Marketing Blogs is a list of top blogs in that niche compiled by TopRank Online Marketing. I've followed this list for a while because of the quality of its SEM and SEO blogs.
Last week I was pleasantly surprised to learn that The Whoa Factor, the blog I write for my client Whoast, Inc., made the BIGLIST.
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