Few website visitors have the time, patience, or motivation to read a mountain of text. Even the most brilliantly worded and useful information put up for display on a traditional static website goes largely unread. Contrast this to a business blog. There, you can spoon feed your information to visitors in digestible bits. Plus, since a blog is subscribable,
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posted by Brad Shorr filed under Books
Do you know who this man is? To find out, click here, and learn why every marketer or advertiser needs to know - and needs to read his book.
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Have you ever had a communication exchange in business that just didn't make any sense? A couple days ago I had an email exchange that made me feel like I had just crossed over into the Twilight Zone.
A trade association emailed me to find out if I would be renewing my membership for 2009. I emailed back that I would
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posted by Brad Shorr filed under Branding
Trigger Words - When Branding and SEO Collide
Many consultants I work with dislike referring to themselves as consultants. They think the word consultant has a bad connotation and furthermore, does not accurately describe their services or methodology.
In terms of consultant being a trigger word, they are absolutely correct, at least in my experience. When I was in the corporate world
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posted by Brad Shorr filed under Books
Over the last couple weeks we've had some pretty involved discussions here on blogging and online marketing. I feel the need to take a step back, to take a spiritual breather. I thought I'd share a few quotes from a profoundly moving book I'm reading, Life of the Beloved: Spiritual Living in a Secular World, by Henri J.M. Nouwen.
"When the
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posted by Brad Shorr filed under Marketing
Collective Wisdom of the Word Sell Community
If your business is launching a website or blog, how do you determine what to write about and how to write it? Taking it a level up, what are you trying to accomplish?
Questions like these are not as simple as they sound. We had a recent discussion here on marketing discovery, and readers
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posted by Brad Shorr filed under Interviews
Mark Heuer, a most interesting fellow, is pulling all the stops to find a job. His Mark 4 Hire website is pretty creative in itself, but he didn't stop there. Frustrated by the extremely difficult job market, he decided to put his face on a billboard on a heavily trafficked highway near Milwaukee, Wisconsin USA. What a great example of
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Thank You, Readers!
Monday I posed an online marketing problem. If you are in business and launching a blog, upgrading a website, or creating a new website, what is the first question you need to ask yourself? We got great responses from brilliant people like Andrew and Joanna Young and Cath Lawson and Tara Joyce and Alina Popescu and Karen Swim
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