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Archives for April, 2009

Off to SOBCon09
Heading into Chicago soon for SOBCon09, a blogging event/extravaganza I've been looking forward to for months. I hope I come back next week with lots and lots of ideas to share. Actually it's going to be hard not to, considering the standout lineup of SOBCon presenters and all the fabulous bloggers who will be in attendance. See you next week! ...more»
Get to Page 1 on Google with Content Optimization
How important is Google to the growth of your business? Well, in 2008, Google had a 63.5% share of the U.S. online search market, and 90% of the search growth. News flash - Today it doesn't matter what market you serve. If you are invisible on Google, you are missing your best shot at new business - by a country ...more»
Online Marketing Is Creepy
Most of us have heard of Mission Creep or Project Creep. Have you noticed how many Creeps there are in online marketing? Email Creep. I'm trying to consolidate all my emails down to one, and not having much success. For one reason or another, there always seems to be a group or a project or a client that requires its ...more»
News and Thank You’s
SOBCon09 - Speaking, Supplemental Podcast Stephen Smith and I will be giving a presentation at SOBCon on Friday, May 1 - Writing for the Web - Inside and Out. We'll be talking about how to tune up your website for human readers and search engines. Learn more and listen to our supplemental podcast. If you're going to SOBCon - look forward ...more»
From Hugh Beaumont to Hugh Laurie – Changing Cultural Icons and the Marketing Challenge
Image by Buou via FlickrIs anybody here old enough to remember Hugh Beaumont, the actor who played the father on the 1950s-1960s classic TV show Leave It to Beaver? That Hugh was a cultural icon, the perfect father. Nowadays, a new Hugh, Hugh Laurie, has become something of a cultural icon in his role as Dr. Gregory House on the ...more»
Influence Customers with Meaningful Terms in Meta Descriptions
Meta descriptions are the snippets of text that appear under the page URL on search engine results pages (SERPs). Here's a few that came up for a Google search on "cement mixers". Often, firms pay little attention to writing their meta descriptions, or if they do, write them poorly. But meta descriptions are an important part of content optimization. On the ...more»
Thank You, Word Sell Commenters
Conversations have been lively here in recent weeks. Thanks to all of you have commented - and all of you who stopped by just to read. Recent commenters ... Terry Heath Check out his new blog about blogging - it's fabulous. Lara Kulpa My WordPress developer, who created my new look! Robyn McMaster Read Adversity and Me. I think you'll love it. Meryl K. Evans ...more»
Book Review – World Wide Rave, by David Meerman Scott
Image via WikipediaDavid Meerman Scott is my favorite author on the topics of social media, new marketing, and new public relations. His writing is crystal clear, his ideas are provocative and common sensical (a tough combination), and he likes to use real life examples of how companies are transformed by doing crazy things like listening to customers, talking about benefits, ...more»
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