Image via WikipediaIs a business blog right for me? Will I be able to achieve my blogging objectives?
If you're asking yourself these questions, there's a simple way to find out - a simple way to prepare yourself for becoming a blogger. Here it is -
Read blogs and leave comments.
This is so important, I'm almost to the point of requiring clients
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posted by Brad Shorr filed under Copywriting
Luke Gedeon is running a group project in support of Caring for China (C4C), an NPO dedicated to helping the Chinese people move toward greater freedom, including freedom of speech. In this project post, I want to talk about ways NPOs can more effectively raise money through direct mail solicitation.
The most important thing an NPO must convey is a
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posted by Brad Shorr filed under Copywriting
Image by viZZZual.com via FlickrThe Sales Power of Features
Every sales and marketing specialist agrees, "Talk benefits, not features!" Yet there are ways of talking about features that can advance the sales effort.
Let me give you a practical example of the power of features from my packaging sales and marketing days, and then relate it to well known and successful
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posted by Brad Shorr filed under News
Memorial Day, 2009
To all American servicemen and servicewomen past and present, thank you for your sacrifices.
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So far, 50 people have taken the Content Competence Quiz. (Click here to take this content optimization self-test now.) Respondents have been for the most part entrepreneurs and small business marketing folks with varying degrees of familiarity with SEO and content optimization.
The good news is, if you took the test, you're already ahead of the game - very few pay
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posted by Brad Shorr filed under Copywriting
The Difference between Irony and Paradox
Do you think it's ironic that people use the word ironic to describe situations that are anything but ironic? Let's investigate. Have you ever heard someone pose a rhetorical question along these lines -
"Isn't it ironic that the bill collector burst into the lobby at the very moment I was sneaking out my office window?"
To
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posted by Brad Shorr filed under Books
Midsized companies have trouble "getting it" when it comes to marketing. Ownership and leadership tend to be sales oriented. Branding is unfocused. Marketing initiatives come and go like the wind because there is no long term plan in effect and no metrics established to monitor results.
If you are a frustrated marketing manager in a midsized firm, you should read The
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Image via WikipediaContent Optimization in Plain English
It happens all the time. Bloggers exchange links on their blogrolls. Small and midsized firms swap links on each other's websites. This is good search engine optimization, because inbound links, especially from high authority sites, lift your website or blog in search engine rankings.
But you are under utilizing these valuable inbound links if you
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