Content Optimization Details
Hyphens versus Underscores in URLs
Google recognizes a hyphen as a word separator, but does not recognize an underscore as a word separator. That being the case, dashes should always be used in URLs so that Google and other search engines can read each word separately.
For instance, if you are trying to optimize for the keyphrase chicago financial planner,
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posted by Brad Shorr filed under Blogs
Why Revealing Content and Comments Shouldn't Worry Business Bloggers
A popular reason companies put off the inevitable blogging is fear that competitors will read their material and customer comments. Of all the reasons not to launch a business blog, I think this is the weakest. Here's my argument.
Your business skills won't desert you when you start a business blog. Most business
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posted by Brad Shorr filed under Branding
When people think of search engine optimization (SEO) - the art and science of making your web pages rank highly on search engines - they usually think of precise, tactical activities aimed at specific sets of keyword phrases. SEO is all that, but it can serve another purpose, one that may be more significant than driving traffic to a web
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posted by Brad Shorr filed under Copywriting
Can a Leaflet Design Be So Bad, It's Good?
Here's a little case study you may find helpful for designing and writing leaflets and other one-page promotional materials.
A few days ago, I found a leaflet under my windshield that was so cluttered and confusing, I spent about half an hour studying it. Maybe that's what the creators wanted - a leaflet
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posted by Brad Shorr filed under Blogs
Today you can find me at Joyful Jubilant Learning, where I posted on Learning to Teach, Teaching to Learn.
JJL is a group blog where we write about all things related to learning. JJL is personal, educational, sometimes amusing, often times quite serious. If you've never checked it out, please take a look.
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posted by Brad Shorr filed under Copywriting
Marshall McLuhan famously said, The medium is the message." In terms of website design and message strategy, we could also say, "The motif is the message."
To illustrate, here's a story a friend of mine from the world of advertising told me. Apparently this is a famous story in advertising circles.
Imagine you are driving down a tree lined country road. You
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Earlier this week my blog racked up its 5000th comment.
Thank you, one and all, for making Word Sell a place for lively conversation. Many times, your conversation is far more helpful and interesting than my post, which is A-OK as far as I'm concerned. Over the last year or so, the Word Sell community has begun to feel like
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posted by Brad Shorr filed under Blogs
In terms of design and functionality, certain business blogs are so bare bones, they look like a ghost town. Others are so loaded up with bells and whistles they look like a carnival. Somewhere in between is where you want to be. Whatever else you do, include these 9 features on your business blog.
1. Subscribe to comments. If you want
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