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Archives for July, 2009

10 People to Follow on Twitter
10 Fine Folks to Follow on Twitter This being "Follow" Friday, a weekly Twitter ritual where we exchange hat tips with fellow Tweeters, I thought I'd mention 10 of my favorites right here. You can count on all of them for lively conversation and sharp thinking on marketing, writing, social media, business theory, the human condition, and sometimes, nothing in particular. ...more»
How Twitter Is Changing Business Blogging
Twitter, Link Sharing, and the Evolution of Business Blogs Twitter is the big social media marketing story of 2009. Within the online marketing community, practically everyone is using Twitter and writing about it. A year from now, I believe hundreds of thousands of mainstream organizations will be using Twitter for all sorts of marketing and customer service activities. Twitter is just too ...more»
Add Multimedia to Your Blog Quick and Easy with Apture
If you're looking for ways to spice up your blog posts with multimedia content, take a look at Apture. I just started playing around with it, and here are examples of what you can do. Preview Before showing examples of all the media file types Apture can pull in from external sources, I want to show you how Apture can ...more»
Business Theory in Process – The Uncertaintly Paradox
"Each of us will be looking at real world tools and strategies that can drive a company, idea or you forward in the face of a world seemingly gone mad." - Fred Schlegel How Do You Make a Strategic Plan When the Only Certainty Is Uncertainty? Bill Welter, Kay Plantes, and Fred Schlegel are three business strategists and bloggers who really make ...more»
Funny Marketing Photos
These photos might give you a few marketing ideas ... or not. This is a popular ice cream stand that recently re-branded. Don't let the cow that looks like a liquored up horse with a 5 o'clock shadow fool you - the ice cream goes down singing hymns. But you can barely see the best part of their brand - the place's ...more»
A PC Guy Goes to the Apple Store
Apple Is Winning the Computing Culture War Of necessity I've been a Microsoft user from day one. This sad fact rankles me no end because while I've always found Microsoft products to be exceedingly kludgy, most of my business associates have both feet firmly planted in Excel Word World. Grr. When my iPod nano crashed, I finally had a chance to patronize an ...more»
Use Twitter to Lay Groundwork for Your Business Blog
Build Your Network with Twitter, then Start Blogging Recently I described a business blog as your base of operations for online marketing. In the past, I've advised companies to jump in and start blogging. But now I'm thinking a better move would be to engage your niche on Twitter first, then blog after you've built up your social media network. One of ...more»
Storytelling with 4 Panel Business Cartoons
Four panel business cartoons are fun to write, because you can tell more of a story. And - compared to a one panel cartoon, you can be four times as silly. Here are a couple 4-panel efforts written by me and drawn by Mark Hill that I dug out of the archives. Feel free to use them on your blog ...more»
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