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Archives for November, 2009

A Dialog on Blogging Focus, Part One
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with ...more»
New Additions to My Commonly Confused Words List
Last year I put together a fairly extensive list of commonly misused business words and phrases. I've just updated it with these additions - Among versus between Appraise versus apprise Consul, council, and counsel Fewer versus less Fortuitous versus fortunate Click here for the complete list of commonly confused business words and phrases. ___________________ Chicago based SEO copywriting, blog consulting, and content strategy consulting. ...more»
An Effective B2B Twitter Tactic
Twitter and social media abhor aggressive sales tactics. But that doesn't mean you should abandon tactics. Here's a b2b Twitter technique I worked out that gets results. Step 1 - Identify a business niche you want to cultivate. Step 2 - Follow as many people as you can in that niche, or who are influencers in that niche. Step 3 - Wait for ...more»
A Thanksgiving Thank You
Just a simple Thanksgiving message. Thank you, clients, for entrusting me with your business. Thank you, collaborators, for your hard work and brilliance. Thank you, Word Sell readers and commenters, for making this blog a wonderful exchange of ideas. Thank you, Twitter friends, for making me laugh and learn just about every day. Thank you blogging buddies old and new ... you know who you ...more»
Word Sell Makes Alltop, Twitter Packaging Directory
My trip to Arizona - when I unplugged myself from social media for a week - was lots of fun, but the fun didn't stop once I got home. Fearful that my blog community would have evaporated like water in the Sonoran Desert, I found that much the opposite had occurred. Word Sell Makes the Alltop List of Top Content ...more»
15 B2B Blog Post Ideas
Somewhere along the line as you're putting your b2b blog together, you'll think, What on earth are we going to write about? When that question crosses your mind, this post will help. Once you have a thematic direction, you can develop any number of topics that fit into it. Analysis - Broad Economic Recovery, Not Lower Prices, Explains Rising Forklift ...more»
Taking a Break from the Blog
This week I'll be on the road, combining business with a little vacation. No blog, no Twitter, pretty much no computer. It's healthy to take a break once in a while, don't you think? Back November 23. Have a great week, everyone! ...more»
4 Blog Typography Tips that Do Nothing for SEO
Recently I wrote a post on four typography tips that enhance SEO. Here are four more ideas that will improve the reader experience on your blog or website - even though they have no bearing whatsoever on SEO. I make a point of pointing them out for the following reason. Search engine optimization is worthless if people don't like what ...more»
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