Stop Making Speeches and Start Connecting

Welcome to the Word Sell blog, where interactive marketing agency Straight North discusses content marketing ideas and issues.

Content creation/content optimization. Do you have a lingering feeling that your website isn’t all it could be? Straight North will help you transform your site from a cost of doing business to a source of new business.

Social media marketing. Are you wondering why everyone is talking blogs and Twitter and social media? Straight North will explain and show you how to put these tools to work for your firm.

Today more than ever, content counts. Customers crave information, conversation, and authenticity. Companies that deliver speeches laden with ad-speak and industry jargon have no chance of survival. Companies that engage customers attract new customers and build long lasting business relationships.

If you feel as though your direct mail, paid advertising, and printed brochures are not getting the job done, you’re probably right. Today, every marketing budget must include search engine optimization (SEO) and social media programs.

If you think your industry is immune to this new age of conversational marketing, you might be in for a surprise. Small, medium, and large companies in every field imaginable are engaging the market online and reaping the benefits.

Communication, words, and language have always been my passion, whether written, spoken, silent or sung. In business, words can make or break a sale, a customer relationship, or an entire enterprise. It all depends on how we put them together.

Brad Shorr
Director of Content Marketing
Straight North
630.416.2084
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