Would it surprise you that a lot of strategic discussions about SEO and web marketing include little or no reference to web stats? Talking theory is fine ... but those pesky facts frequently get in the way of theories and for that reason should not be disregarded. Sometimes I wonder if marketers avoid scrutinizing their stats because they don't want
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Interview with Sustainable Packaging Specialist Dennis Salazar
Dennis Salazar is the founder and president of Salazar Packaging, Inc. He recently invented and introduced a new industrial product, the Globe Guard® Reusable Box. If you've ever tried, you know how difficult rolling out a new product is. Still, innovation is a phenomenal way for a small firm to differentiate itself and penetrate
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posted by Brad Shorr filed under Coffee Break
This is my contribution to Robert Hruzek's group project, What I Learned from Colorful Characters, on Middle Zone Musings.
All people are colorful, but many relationships are black and white.
I knew a salesman, a rather hefty fellow, whose breakfasts consisted of pancakes smothered in butter, syrup, and grape jelly. He worked ten-hour days into his eighties.
Yogi Berra, a long retired
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Interview with Brad Clemmons, Apex Pumping Equipment
Brad Clemmons is my friend, and owner of Apex Pumping Equipment. Brad's firm sells industrial pumps, fire pumps, water purification systems, and related services. While some might say this is a rather ordinary business, Brad makes it extraordinary by virtue of his enthusiasm, imagination, and vision. He was nice enough to answer a few
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Kay Plantes is a brilliant strategic thinker and writer, published author, consultant, speaker, entrepreneur, and on top of that, a genuinely nice human being. I've gotten to know Kay over the last couple years helping her launch her blog. Thank you, Kay, for sharing your ideas with us today. Note: This is the first in a series on Innovation in
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posted by Brad Shorr filed under SEM
SEO is important, no question about it. But there are several things that SEO is not.
SEO is not a be-all-end-all.
It is not a miracle cure for a sick web presence.
It is not a starting point for marketing.
It is not a stand alone marketing activity that can be divorced from other marketing and sales functions.
B2B companies sometimes make the mistake
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