posted by Brad Shorr filed under Copywriting
Breathe Life into Your Business by Putting Life in Your Website
Too many b2b websites are stiff as cardboard. But whether your site is of the basic "billboard" variety or a full blown e-commerce site, customers want more than the traditional Big Three - Service, Quality, and Price. Remember Robert DeNiro in Taxi Driver? Today's online customer asks the same question
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posted by Brad Shorr filed under Coffee Break
Is This the Beginning of the End, or the End of the Beginning?
Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. Sir Winston Churchill, Speech, November 1942.
We don't have anything looming as large as the outcome of World War II, I hope, but nonetheless, reading
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posted by Brad Shorr filed under Marketing
A Winning Strategy Loses by Failing to Consider the Human Element
Some folks have a nose for news. I guess I have a nose for bad marketing, as I shared earlier with Does Your Ad Have a Big But? Here's another example.
We're driving home from church - it's pitch black. After a couple minutes I point to the windshield and say,
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posted by Brad Shorr filed under Social Media
I was rooting for the Saints. Their coach, Sean Payton, grew up in nearby Naperville, Illinois. They were underdogs. After a shaky first quarter, they clawed their way back into the game by halftime. I figured, if they just play sound, fundamental football from here on, they've got a chance. So what does Sean Payton do? He runs an onside
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posted by Brad Shorr filed under Coffee Break
Friday Fun and Link Love
How come diners always put a box of toothpicks at the cash register, but never have a trash receptacle for the wrapper? When I was on the road every day in sales, I'd reach into my coat pocket from time to time and pull out 10 or 15 toothpick wrappers. Design flaw.
And while we're in this
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SEO Basics - Optimizing Images
"Every Picture Tells a Story" - Rod Stewart, Ronald David Wood
Here is an unoptimized image.
Here is an optimized image.
Can you tell the difference?
Image Title. Hover over the top image and you'll see "pic20471". That's an image file name you might see on a stock photo website or for personal images in your own hard drive.
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You'll Smash into an Iceberg Thinking Tactically about SEO
You have to think strategically about SEO. A lot of companies fall in love with tactics rather than embrace strategy. This is a big mistake, one made regularly in every sort of marketing discipline I know of.
Companies will read an article on social media and start setting up Twitter accounts. Or
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