You'll Smash into an Iceberg Thinking Tactically about SEO
You have to think strategically about SEO. A lot of companies fall in love with tactics rather than embrace strategy. This is a big mistake, one made regularly in every sort of marketing discipline I know of.
Companies will read an article on social media and start setting up Twitter accounts. Or
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posted by Brad Shorr filed under Marketing
Friday Fun and Link Love
The other day I came across a striking advertisement in our local newspaper. This was really something, because most newspaper ads go in one eye and out the other.
It was a whopper - a half page ad, color. The ad announced the grand opening of a gourmet restaurant, and the copy made me hungry - and
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posted by Brad Shorr filed under Blogs
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with
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posted by Brad Shorr filed under SEO
Internal links are very important to the search performance of a website. For b2b firms whose websites present credentials and an overview of products and services, internal links are of utmost importance for effective selling as well as effective SEO.
They Can't Buy It if They Can't Find It
Here I'm thinking about potential customers who visit the b2b site to check
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posted by Brad Shorr filed under Coffee Break
Being the dead of winter, I don't know what possessed me to run this cartoon about Bermuda shorts, but there it is. I wonder what brain master Robyn McMaster and innovation master Fred Schlegel will make of this little known incident from King Solomon's court.
Speaking of little known incidents, my sister recommended The Financial Lives of the Poets, by Jess
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posted by Brad Shorr filed under SEO
SEO Basics - Title Tags
The HTML title tag is an extremely important element of a web page or blog post. Here's a simple explanation of the title tag from a Wikipedia article on HTML elements.
Define a document title. Required in every HTML and XHTML document. User agents may use the title in different ways. For example:
Web browsers usually display it
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posted by Brad Shorr filed under Marketing
Have you tried FarmVille, a recent Facebook game craze? I got curious over the holidays at family gatherings, when I'd hear cow moos emanating from laptops. At first the game struck me as incredibly silly (it is), but I decided to give it a try, if for no other reason than to have an excuse to have fun with friends
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posted by Brad Shorr filed under Cartoons
It's a bear job market, even for bulls. Have a nice weekend, and best wishes to all the job seekers. Let's hope things turn around soon.
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