Author Archives for Brad Shorr
You'll Smash into an Iceberg Thinking Tactically about SEO
You have to think strategically about SEO. A lot of companies fall in love with tactics rather than embrace strategy. This is a big mistake, one made regularly in every sort of marketing discipline I know of.
Companies will read an article on social media and start setting up Twitter accounts. Or ...more»
In the midst of a fascinating, long distance Skype conversation, Robin Dickinson and I got on the subject of Blogging Focus - in other words, how do we find the right blogging formula? How do we strike the right chords in the branding, writing, and marketing of our business blogs? How can we balance the need to be authentic with ...more»
Being the dead of winter, I don't know what possessed me to run this cartoon about Bermuda shorts, but there it is. I wonder what brain master Robyn McMaster and innovation master Fred Schlegel will make of this little known incident from King Solomon's court.
Speaking of little known incidents, my sister recommended The Financial Lives of the Poets, by Jess ...more»
Have you tried FarmVille, a recent Facebook game craze? I got curious over the holidays at family gatherings, when I'd hear cow moos emanating from laptops. At first the game struck me as incredibly silly (it is), but I decided to give it a try, if for no other reason than to have an excuse to have fun with friends ...more»
It's a bear job market, even for bulls. Have a nice weekend, and best wishes to all the job seekers. Let's hope things turn around soon. ...more»





