Welcome to the Word Sell blog. I hope you enjoy the information and conversation, and please, by all means — jump in and comment! Your observations and ideas are what make this blog, (like most) unique and worth reading.

What kind of subject matter can you expect to find here? My interests are rather wide ranging, so I tend to drift away from my specialty, which is business blog development, content strategy, and copywriting. The common denominator here is words and language, and how to use them in pursuit of your business goals and dreams.

If this is not a pure and focused marketing blog, it’s because I believe we must search for business generating ideas anywhere and everywhere. Made to Stick has much to teach us about storytelling in in the marketplace, but so does Bruce Springsteen. Persuading customer to buy our products and services is heady, theoretical stuff, but sometimes the most effective way to execute is with a silly, one panel cartoon.

This blog will also shift from the sublime to the meticulous, because solutions to business communication problems can be sweeping or specific. Sometimes the answer is a new grand strategy for Web content. Sometimes the answer is a different voice mail greeting.

Hopefully, the posts and conversations here will be worth your time if any of the following sounds like you.

• I love words and language
• I’m looking for new ways to engage customers and prospects
• I’m looking for new ways to engage employees, internal customers, and stakeholders
• I want to learn about and discuss new marketing ideas and techniques
• I want to talk about how sales and marketing interact
• I want to share ideas that may have nothing to do with business
• I enjoy an occasional laugh — maybe even (gasp!) a cartoon

If you’re a regular part of the Word Sell community, thank you! If you’re new, I’m glad you stopped by, and hope you’ll be back soon.

Cheers,
Brad Shorr