Somewhere along the line as you’re putting your b2b blog together, you’ll think, What on earth are we going to write about? When that question crosses your mind, this post will help. Once you have a thematic direction, you can develop any number of topics that fit into it.
- Analysis – Broad Economic Recovery, Not Lower Prices, Explains Rising Forklift Sales
- Announce or Update a Promotion – $500 Off All ABC Forklift Truck Purchases This Month
- Case Study – How BIG Logistics Corp. Reduced Energy Consumption with Our ABC Forklift Trucks
- Describe Services – How Our New Forklift Leasing Program Works
- Feature a Product – New ABC Forklift Truck Has Breakthrough Energy Saving Technology
- Interview a Customer – Forks, Inc. Talks to John Smith, Warehouse Manager of BIG Logistics Corp.
- Interview an Employee – Forks, Inc. Talks to Karen Gray, Our Customer Service Manager
- Interview a Supplier – Forks, Inc. Talks to Jane Smith, Director of Manufacturing, Quality Forklifts, Inc.
- Opinion – Forklift Industry Leasing Programs Are Too Complex
- Recommend Reading – Good to Great Is a Must Read for Operations Managers
- Report Facts – Industry Wide Sales of New Forklifts Increase 4% in Q309
- Share Internal Issues – Should We Offer 24 Hour Online Chat – The Debate Goes On
- Showcase a Customer – How BIG Logistics Corp. Takes Link after Link Out of the Supply Chain
- Solicit New Ideas – How Can We Improve Our Forklift Leasing Program?
- Spark Conversation – Share Your Forklift Horror Stories
Can you think of five topics within each of these themes? Ten? If so, you’re well on your way to filling out a whole year’s blogging editorial calendar.
What other b2b blog topics can you think of?
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Chicago based SEO copywriting, blog consulting, and content strategy consulting.
Brad, these are great topics for exploration! Solving a problem is also a good one that lead to many post ideas. You have just helped me with my own 2010 Editorial calendar – thanks!
Karen, Glad the post helped. Solving a problem – that’s a good one! Great addition to any editorial calendar. (I guess I need to update mine.
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Wow! That is already a lot of great topics to partially fill up a whole year of editorial work.
A topic idea I’d add is “Share an Experience”. This might be attending an insightful ocnference or seminar, and giving a synopsis of what was covered/new learning. Or sharing an encounter with a customer/supplier/competitor/random 3rd party that inspired a relevent observation.
Another one would be “Extend an existing idea”. This could be to expand on somthing covered in another person’s blog, or take it in a new direction. Or it could be to revisit a previous topic of yoiur own, and expand or revise as appropriate.
Great list by the way. Am planning to launch a b2b blog my self, and several of your posts have been very helpful.
Lance, Your additions are marvelous – one of the nice things about a b2b blog, as I’m sure you’ll see, is that the community discussion itself expands an idea as we’re doing here. Thanks for visiting, commenting, and good luck with your blog.
Elmot, Sounds like your calendering work is over!