1. Your competitors aren’t blogging …
2. Yet.
3. Talk directly to customers.
4. Give customers a way to talk directly to you.
5. Improve the organic search performance of your Web site …
6. Big time.
7. Generate leads.
8. Earn referrals.
9. Build customer confidence by showcasing your expertise.
10.Build customer confidence by being genuine.
11. Build customer confidence by listening and responding.
12. Build customer confidence by being complete.
13. Keep customers informed.
14. Keep customers longer.
15. Keep customers coming back.
16. Build morale by asking employees to contribute.
17. Build morale by asking employees to innovate.
18. Blogs are another option for customer support …
19. Often a better one than phone or e-mail.
20. RSS subscriptions beat the pants off e-mail for conveying news.
21. In a few years your business won’t be credible without a business blog(s).
22. In a few years you won’t want to do business without a business blog(s).
23. Prevent bad news from spinning out of control.
24. Spread good news far and wide.
25. For small companies, an opportunity to conduct effective PR.
26. Decision makers and influencers read blogs.
27. Companies that blog have vision.
28. Companies that blog capture tomorrow’s customers today.
29. Companies that blog gain sustainable competitive advantage over competitors who wait.
30. Blogs don’t interrupt …
31. Most forms of advertising do.
32. People don’t like to be interrupted.
33. Showcase and nurture your most valuable asset–people.
34. When customers know you, problems are easier to solve.
35. When customers know you, problems don’t end relationships.
36. Blogs comments cost less than focus groups and can be more revealing.
37. Blog comments help companies innovate.
38. Blog comments help companies know what’s working …
39. And what’s not.
40. Blogs are the happy medium between silence and hype.
41. Blogs make Web sites better.
42. Blogs make sales departments better.
43. Blogs make marketing programs better.

What other reasons do you see for a business blog?

Word Sell … Scrambled Toast