Another Business Blogging Resource
Check out blogging for Business by Shel Holtz and Ted Demopoulos. It’s an A-Z guide to business blogging from two authors who obviously have tons of real world business experience. They use Blogger (this is a Blogger blog) to illustrate various aspects of blog setup, but even if you use or plan to use another platform, this book will help you.
They explain what business blogs are, various ways to use them, how to set them up, and how to monitor and promote them. They cover a variety of internal policy and legal issues as well–two areas that need close attention before a company takes off into the blogosphere.
They strongly encourage early adaption: before long, a blog will be “table stakes” for any company that wants to be taken seriously.
Maybe you and I can introduce UK slang to Chicago. Brad...
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