I’m happy to have a guest post today from Ken Brown, creator and developer of Adgitize, a service he describes as “World Class Advertising on a Blogger’s Budget”. I met Ken recently and was very impressed with his practical outlook, straightforward approach, understanding of bloggers, and command of the facts. In the world of online advertising, where the norm is so often over promise and under deliver, it’s refreshing to work with someone who simply tells it like it is. I’ve decided to give Adgitize a try. In the following post, Ken explains his program – how does it sound to you?

As I sit here at the start of the year, my thoughts turn to my goals for the new year. What do I want for my blog? Do I want more traffic? Will I get more RSS subscribers? Are more newsletter subscribers in my future? Can I achieve higher numbers of people leaving comments?

Are you asking yourself these same questions?

Before I develop a strategy for marketing my blog in the blogosphere, I need to make sure I know what my goals are for the year. As I begin my marketing strategy, I need to determine the time and monies I want to budget for the year and what results I am trying to achieve. Once I am confident of my needs and resources, then I need to find outlets for maximizing my budget and advertising resources.

Outlets for Maximizing Your Budget

Brad has been kind enough to let me introduce you to a new advertising market. The company I want to introduce to you is called Adgitize. This internet advertising service began in November of 2008. In two months time this community of publishers and advertisers has built up a publishing network of 1,000 member blogs. These blogs are small with less than 100 visitors a day to larger publishers with over 2,000 visitors a day. The Adgitize publishers are currently showing over 1 million ads each week.

What can Adgitize mean to you? Adgitize follows the standard advertiser / publisher model established in the early days of the internet and practiced very successfully by Google. You make the choice if you want to advertise on the Adgitize Ad Network, be a publisher or even be an affiliate. You can earn a few dollars each month as an affiliate or publisher. But, I think the real value to the ambitious blogger looking to find new readers for their prose is to become an advertiser in the network.

Low Cost Blog Advertising

The model that was chosen for Adgitize was the desire to find a low cost way for bloggers to advertise their blogs. We understand that many bloggers are not full time and many don’t earn a large income from their blogs. But, we all want to get more traffic and more readers. Adgitize was developed to enable small and large blogs to achieve their traffic goals at an affordable price.

Besides price, is there any other benefit to advertising in the Adgitize Ad Network? It is a great place to do A/B split testing. Each ad has a set price for the entire month. You won’t feel like you set an advertising budget for the month and it is gone in one week. You can spend your time writing (isn’t that what you really want to do) and let us send you traffic to read your great articles.

Writing Great Articles

Have you ever placed an ad on an ad network and felt like some college kid was sitting in his dorm room just clicking your ad 1,000 times so he had some drinking money for the weekend? Adgitize is not a pay per click network. We encourage our publisher members to visit your blog daily. We know that as bloggers ourselves we write some great articles each month and then maybe some not so great articles. What if we encouraged repeat visitation to your blog and these visitors had a chance to see some of your outstanding articles?. Don’t you think they would be more likely to signup for your feeds and to comment? Yes, of course they would.

There was an ad network I was involved with that required me to continually keep bidding on ads. We don’t do that. We charge a flat fee for the month at a very reasonable price, lower than 50 cents a day. All your ads are shown equally across the network.

Placing Your Ads on Active Blogs

We encourage our member publishers to display your ads on all their pages so you get maximum views of your ads. We reward our publishers for writing articles everyday. Your ads will show up on active blogs. Have you ever signed up to show your ad on a blog and then after keeping an eye on it for a few days you realize the blogger never writes a new article when your ad is showing? By rewarding our publishers to keep their blogs current you are exposing your message to active bloggers, active commentators and people more likely to read your blog and help grow your influence.

I encourage you to take a couple of minutes to find out more about how Adgitize can help grow your blog this year. Now is the perfect time to make things happen in 2009. Make it an adventure in blogging!

I want to thank Brad for letting me say a few words to you. We had coffee during the holidays and a very interesting conversation with a mutual friend. Brad is very talented and I recommend him as a wordsmith.
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Ken Brown has been blogging for 6 years with You Can Learn Series. He has written over 500 articles ranging from landscaping, weightlifting, C# Programming to Search Engine Optimization. As a programmer by trade and a blogger under cover of darkness, Ken finds the internet and blogging fun and exciting. With a bachelors degree in programming and a minor in marketing the creation of Adgitize was a perfect combination of talent with today’s internet. Adgitize is to arouse our customers to action. To get people to take action by writing in their blog, by visiting other blogs and by growing their blogs.