Along with thousands of other bloggers, I received a cold email from BlogRush the other day informing me that my blog did not measure up to their standards.

Since BlogRush has driven no appreciable traffic my way and has been obviously and publicly in disarray since its inception, I can’t say I was terribly offended or disappointed to get the news. Hey – I’m in sales. When the door gets slammed in my face nine times out of ten, it’s a good day.

What’s interesting is the reason why my blog was bounced – not enough original content.

Hmm. Let’s see … As of this writing, Word Sell has published 262 posts, and unless I’m missing something, all 262 of them are original content. The only conclusion I can draw is that Blogrush’s standard for original content is greater than 100%! Well. That’s a pretty high bar!

Now, I don’t think so, but perhaps BlogRush means “original content” in the sense of fresh and inventive. Determining a degree of originality in that sense is highly subjective, but Word Sell has featured original cartoons, life as a building metaphors, business secrets passed down by relatives, and illustrated vocabulary tests.

Brilliant? No. Groundbreaking? Probably not. Original? Absolutely!

Of course, from time to time I am indeed guilty of publishing a thoroughly unimaginative and stale post. For example, take this recent one in which I sung the praises of BlogRush. So let me take my first step toward greater originality by retracting everything I said in the aforementioned post.