Many people don’t know the ins and outs of blogging and so it is essential that before embarking upon any sort of campaign those responsible for starting up a blog understand at least the basics of the practice.

Business blogging is a form of communication, and in order to perform any form of communication in an effective manner, understanding things from the intended recipient of the communication in question (who, in the case of blogging, often communicate back in an interactive fashion) is absolutely imperative.

Through the process of reading other blogs, those who intend to start their own business blog not only about the way things work in the blogosphere (as you elaborate on in your discussion), they also get to experience life from the perspective of the intended recipient of their communication – the reader. They will get to experience first hand which features add value for the reader and which features do not.

The best way to understand your customers (or communication recipients) is to become one of them.

Andrews last blog post..Will good intentions wither in tough times?

Hi Merry, If someone does start blogging on a free domain, I wouldn’t stick with it too long. Converting is a bit of a pain in terms of subscription transfer and link rebuilding. But it is amazingly easy to get started on a platform like Blogger, and as you say, you can’t beat “free”!

Brad Shorrs last blog post..How to Prepare Yourself for Launching a Business Blog

Clare Lynchs last blog post..Twelve ways my PhD prepared me for blogging