Few website visitors have the time, patience, or motivation to read a mountain of text. Even the most brilliantly worded and useful information put up for display on a traditional static website goes largely unread. Contrast this to a business blog. There, you can spoon feed your information to visitors in digestible bits. Plus, since a blog is subscribable, interested visitors can find your new information without ever leaving the comfort of their own email inbox.
Don’t stovepipe your blog.
Don’t let your business blog and your static website be strangers. Take product pages, for instance. Keep them relatively brief and display links to blog posts that elaborate on key points you want to emphasize. What about your About Us page? Maybe your static Web page presents high level information, below which you link to blog posts that profile employees.
Have you seen a lot of webpages formatted that way? No? Good. Different is good – site visitors will explore the unknown. The last thing they want is the same old, same old, corporate billboard website.
What other ways can you weave a business blog into your web presence?
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It’s essential nowadays that any new businesses have a blog to keep the activity up and users updated (gurgle – parenting and pregnancy site springs to mind – it’s like a newsletter for the web world! Promotion, promotion, promotion!
Great advice, Brad, and *sigh* it reminds me I should go do something about my own static sites. Even though the Zone ain’t a business – yet – it will be one day. OK; one more log on the pile to do…
Hi Brad – My battery ran out when I’d almost finished typing my response.
I agree that bitesize chunks are best. My blogposts are way too long sometimes and I really should break some of them down. I try to use bullet points and subheadings to break them up a bit but shorter is easier to read.
Your idea of linking a product picture to a description is a good one.
Bob, No blog, no business. That’s what people may be saying in 2012.
Robert, MZM has the potential to be quite a nice business at that.
Brad Shorrs last blog post..If You Have Lots to Say, Say It on a Business Blog
Hi Cath, Generally short is better, but your post today,which was quite long, is rather excellent! Sometimes it helps readers out to break down posts into a series, even if they are well written, though.
Brad Shorrs last blog post..If You Have Lots to Say, Say It on a Business Blog
Gosh, where to start?
You can spotlight customers who use your product.
You can add free eclasses that showcase unique benefits to your products.
You can run contests about the most creative way someone has used your product.
You can perform community service in the name of your business and then have a local newspaper report on it…and include that in your blog.
You can create win-win relationships with complementary vendors/industries and write about each other….making sure to include direct links.
These were the first things off the top of me mind. Hope they’re helpful!
Barbara
Barbara Ling, Virtual Coachs last blog post..What Profit Personality Are YOU?
Barbara, Very helpful! I especially like -
“You can run contests about the most creative way someone has used your product.”
Partly because I never heard that one before. I have several clients in the packaging business. The products can be rather bland, and you’ve given me some ideas about how to spice them up. Blogs can turn ordinary into extraordinary!
The word ‘weaving’ caught my eye. Seems like a nice way to deepen a prospects relationship – kind of a ‘sales call without the sales call’ approach. Your personal voice being updated throughout your sales proposition. Also, could be a nice, inexpensive way to implement something like Amazon’s review feature. Good thoughts.
Fred H Schlegels last blog post..Good Taste In Advertising? Quiznos Tests Taste.
Fred, One reason blogs are so powerful as optimization tools is that if you write naturally about your products and services, you tend to incorporate key words quite naturally.
Brad Shorrs last blog post..If You Have Lots to Say, Say It on a Business Blog
I know how vital a business blog plays in any business. Since it should have fresh content, the visitors of this blog is always updated. I remember having a coffee with my essay writers group one afternoon, we talked about the business blogs of certain websites and the role of the said blogs to the website. There are actually tons of advertising and marketing ideas that can be implemented in business blogs.