The steps to which you refer (in your above response to my comment) sound like a great deal of common sense to me, and I would certainly have thought that in the case of organizations for which legal action represents a significant risk factor, the practice of consulting a suitably qualified attorney to provide professional advice should be considered an essential step prior to the launch of a business blog or any other form of communication channel within the social media environment.

@ Cath – That’s a story I’m going to pass along.

I did have one competitor who got a bit obsessed with my blog and I was a bit concerned at first. But in reality, they were a much bigger company than mine – they just didn’t realise that initially. And once they did, they actually began passing us work they couldn’t do. If it wasn’t for our business blog they probably wouldn’t have realised we existed.