Comments on: Are You Putting your Blog to Work?

By: How To Make Your Blog Appealing

How To Make Your Blog Appealing — Fri, 19 Sep 2008 11:51:32 +0000

[...] Are You Putting your Blog to Work? [...]

By: Monday Morning Roundup Take #5

Monday Morning Roundup Take #5 — Mon, 30 Jun 2008 13:29:21 +0000

[...] Shorr of Word Sell, Inc. showed us how to put our business blog to work. Blog posts can easily become marketing and sales materials that you can direct potential customers [...]

By: Brad Shorr

Brad Shorr — Mon, 30 Jun 2008 11:15:56 +0000

Mihaela, There’s definitely a learning curve. When companies blog, they have to be patient and give themselves time to develop the communication skills they need to stimulate conversation and build community.

By: Mihaela Lica

Mihaela Lica — Mon, 30 Jun 2008 11:08:48 +0000

You are right Brad, business blogs are pointless if they don’t “work” for the business. It’s hard to make customers understand this, as they mostly see blogs as news ezines. This is partially true if we look at Techcrunch, ReadWriteWeb and the like, but for other companies blogs should act like an interface between the business and the community. And it is hard to make this work – a skilled communicator is needed.

By: Barbara Rozgonyi

Barbara Rozgonyi — Fri, 27 Jun 2008 17:54:54 +0000

People get their news from so many places. The more ways you deliver, the better your chance of contact. With a blog, companies can downsize their newsletter [or any printed piece] and save production costs by continuing the story online in a vibrant creative archive.

By: Brad Shorr

Brad Shorr — Fri, 27 Jun 2008 17:45:07 +0000

Great point, Barbara. My clients also find multiple channels the best way to generate activity. Why do you think that is? Because people gravitate to so many different channels to get news? I seldom look at press releases or newsletters … maybe the newsletter faithful seldom visit blogs.

By: Barbara Rozgonyi

Barbara Rozgonyi — Fri, 27 Jun 2008 17:33:19 +0000

For us, getting business owners to commit to producing ongoing content is always a challenge – no matter the channel. The companies that stand out are the ones who publish a variety of communications, including newsletters, articles, press releases and blog posts. That’s why we use positioning strategies that package stories for delivery in more than one place. The blog is often the priority content generator [or the jackhammer!].

By: Brad Shorr

Brad Shorr — Fri, 27 Jun 2008 14:59:46 +0000

Hi Robyn – thank you! BTW, working on a post now about writer’s brains I look forward to getting your take on.

By: Robyn

Robyn — Fri, 27 Jun 2008 14:36:03 +0000

Brad, your blogging skills are top notch and I’d recommend you any time for the work you to to help clients create top notch business blogs. Thanks for a thoughtful post.

By: Brad Shorr

Brad Shorr — Fri, 27 Jun 2008 13:20:35 +0000

Hi Andrew, you are right on target. Just because a technology is new doesn’t mean old rules don’t apply. Actually, this is one very important way I feel I can help clients, saving them time in developing a blog strategy without going down the numerous dead ends.