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Spreading the Words

By Brad Shorr | January 4, 2007

Worthwhile reading from around the blogosphere.

Robyn McMaster puts the magic back in advertising. Even in the creative world of advertising, it’s easy to remember the mechanics and forget the art.

Copyblogger Brian Clark always makes sense. I thought Copyblogger’s practical advice on optimizing Web content provides clarity on a topic overcrowded with smoke and mirrors.

WritingNerd recommends two FREE tools to help writers focus. You can be sure if she recommends them, their commendable.

Jill Konrath explains how to explain your company to a client–and keep him awake at the same time. Understand the customer’s point of view, and you’ll find the right words.

Matthew Stibbe lists the reasons why bad copy sees the light of day. Many of his points apply equally well to marketing and advertising initiatives as a whole.

David Meerman Scott has an uncanny habit of writing about my pet peeves. Interruption marketing is at the top of my list–and perhaps his also.

Stephan Spencer points out a technique to improve advertising that you may not have considered.

Have a great weekend!

Word Sell

Related:

  • Spreading the Words, 1/19/2007
  • Spreading the Words, February 8, 2006
  • Connecting Words? Rubbish!
  • Test Your Vocabulary! Part One
  • Be a Word Nerd!

    • One Response to “Spreading the Words”

    1. Says:
      January 7th, 2007 at 7:34 pm

      Thanks, for the link, Brad. Thinking about creating magic as it connects to ads helped me gain new insights. I’m thinking now about the ways humor also creates magic in advertising. I had not considered that when writing the piece so the concept is now germinating. :-)

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