how to write a websiteFellow blogger and copywriting Karen Swim and I noticed something important not long ago – small businesses are under served when it comes to creating content for their Web sites.

Karen and I think small business owners need help. You can have the greatest programmer in the world, and the most eye catching design, but in the end, it still boils down to what words go where.

At first Karen and I thought about writing a book. But then we thought, hey, we know a whole group of experts whose collective wisdom far, far, exceeds ours.

Who is this group of content wizards? You!

So we’ve decided to make How to Write a Web Site a group writing project. I’ll post on a given topic, and ask for your ideas in comments. Karen and I think that between Words for Hire and Word Sell readers, along with new readers, we can put together a book or an e-book that could serve as a phenomenal resource for entrepreneurs and small business owners who struggle to put together Web sites that work.

And we think you’ll agree, Web sites that work are a necessity. A small business without a strong Web presence is in big trouble. But you’ll also agree that there’s no magic formula. Content that makes sense for one business may make little sense for another. That’s one reason Karen and I think a group project is the way to go. As a group, we can present readers with all sorts of ideas and options, all under one roof, and create a book with value for everyone.

So what do you say? Good idea? Can we count on your participation? Suggestions?

As the project takes form, we’ll work together to determine the editing process, best format, and other such issues. In the meantime, start thinking about what makes for a “prose perfect” Home Page …

(Updated April 2009)

See all chapters in process … and contribute!

Do you have a tip for business website content?

Do you have a tip for business website content?

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