Comments on: Cluetrain on the Wrong Track

By: Blogging Freedom Is a Mixed Blessing: Guest Post by Brad Shorr | Confident Writing

Mon, 08 Mar 2010 09:36:27 +0000

[...] services. His blog explores issues of interest to small and mid-size business – sometimes quite seriously, but often with a touch of [...]

By: Leap Before You Write That Letter Of Apology – Guest Post By Brad Shorr | Confident Writing

Thu, 05 Feb 2009 09:11:42 +0000

[...] marketing services. His blog explores issues of interest to small and mid-size business – sometimes quite seriously, but often with a touch of [...]

By: To thine own self be true: 12 steps to authentic blogging | Confident Writing

Tue, 05 Aug 2008 14:02:39 +0000

[...] your blog, your writing purpose, and you get to set the tone. I enjoyed the recent reminder from Brad Shorr on this point. Communicating with civility is not being phony, it’s simply an acknowledgment that [...]

By: 9 Steps to Clear Business Writing: by Brad Shorr | Confident Writing

9 Steps to Clear Business Writing: by Brad Shorr | Confident Writing — Tue, 05 Aug 2008 13:57:28 +0000

[...] blog explores issues of interest to small and mid-size business – sometimes quite seriously, but often with a touch of humor. Brad is a voracious reader, a blogger since 2005, a sometimes [...]

By: Best of Word Sell, Posts 200-400 | Word Sell, Inc.

Best of Word Sell, Posts 200-400 | Word Sell, Inc. — Wed, 21 May 2008 10:44:28 +0000

[...] Cluetrain on the Wrong Track — Let’s remain civil in corporate conversation. [...]

By: Brad Shorr

Brad Shorr — Wed, 26 Dec 2007 17:13:43 +0000

Bob, Maybe some outside help? Is there anything I can do? Can you bring some dignitaries to SOBCon08 (April, Chicago)?

By: Robert Hruzek

Robert Hruzek — Wed, 26 Dec 2007 15:36:11 +0000

Kind of you to say so, Brad. I agree with the step-at-a-time approach; it’s really the only way to encourage large corporations to get into the 21st century blogging world (unless you have, like, a career death wish or something!)

I’ve mentioned before my primary reason to start blogging (back in June of ‘06) was to “find out how it’s done” so I could maybe put a bug into someone’s ear here at work. I mean, I can easily name four or five good uses for blogs right off the top of my head.

Alas, getting the ear of someone in management important enough (and, uh, willing to champion the cause) is daunting, to say the least. Maybe someday… *sigh*

By: Brad Shorr

Brad Shorr — Wed, 26 Dec 2007 15:02:04 +0000

Robert, it’s a very frustrating situation. I don’t think there are any magic bullet solutions – it takes a lot of time for corporate cultures to change. But from what I’ve seen, management doesn’t always get the fact that communication is a learned skill. In business, employees tend to accept the communication style of other employees and work around them. Most of my sales training and coaching centers on communication. It works. If a company tried to open things up one step at a time with a concentrated effort to build a better communicating company, and were willing to make an occasional MISTAKE, it could change much more quickly. Maybe your company needs a Chief Communication Officer. You’d be a good one!

By: Robert Hruzek

Robert Hruzek — Wed, 26 Dec 2007 13:56:26 +0000

Wow, Brad; this is a great discussion (and an excellent analysis) of an ongoing (and upcoming) challenge for businesses of all sizes.

But what’s the solution? I, for one, would love for internal blogging to move into the mainstream within my company – I see it as an excellent collaboration tool. But unfortunately, and for the very reasons you mention, management is being overly cautious.

Not that I would do any different if I were them! But again, what’s the solution? How do we lower the walls of (fear, concern, legality, propriety – choose your poison) between management and workers? And do it in a constructive way so everyone benefits?

Who’s going to dare to take the first step?

By: Adrift in the Technology Awareness Gap, Part 1 | Word Sell, Inc.

Adrift in the Technology Awareness Gap, Part 1 | Word Sell, Inc. — Fri, 12 Oct 2007 11:36:18 +0000

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