Do you have a favorite business book? One that really made an impression on you? I’d love to compile a list of blogger favorites.
If you’d like, write a post about your favorite book on your blog. Link to this post, and I’ll link back to yours as I update the list. Some things I’d enjoy learning from you–
1. (Of course) the name of the book and author.
2. When you read it.
3. The one, two, or three big ideas you got of it.
4. How it made a difference in your career.
Let’s share our wisdom!
Thanks,
Brad
Hey Brad,
Terrific idea! With your background in marketing, I can’t wait to see what you and some of your business-savy readers come up with.
Regards,
Mark
Thanks, Mark, and thanks for getting the ball rolling with your post, which is more than a review, it’s a great story!
http://internetmarketingreview.org/blog/2007/06/20/the-best-business-book-i-ever-read/
Great idea for a writing project and really one that made me think long and hard about my answer. I have included a link to my post.
Hi Brad, I added a paragraph at the bottom of my post so that it comes full circle AND relates to business.
I’m just going to leave my comment here Brad:
‘Think & Grow Rich’ by Napoleon Hill – the classic business book IMO…
Hi Brad,
“The Long Tail” by Chris Anderson is a wonderful book. I read it the first week it came out after speaking at a conference right after Anderson spoke.
It is great to read the book and be thinking about how to apply Anderson’s ideas to Web based PR and Marketing.
David
Brad, I think ANY book by Harry Beckwith is good, but especially, “Selling the Invisible”. No one thing pops out at me as making a large chage in my thinking, but each short chapter has a suscinct point or tip that you can use immediately.
This is a good group project. I’ve just posted my entry.
Hi All, thanks for the recommendations! There are some fantastic books here and a few that are new to me.
Brad, I’ve promoted this and some other group writng projects at my blog, and linked to this post. Do you have a closing date?
Thanks
Hi Brad. Found your blog via Laura Spencer’s Writing Thoughts blog, where she has an entry into this group writing project.
I was inspired to participate, and you’ll find my entry here.
Thanks for coming up with this idea! Cheers!
Hi Yvonne, thanks for promoting my project–there’s no firm closing date, so please feel free to post an article whenever you can. I’ll just keep adding to the list. Brad
Brad,
Not appropriate to leave it on my blog but here goes….
After much reflection, I realized there is only one answer: The Godfather, by Mario Puzo. Not a traditional business book, to be sure, but just think about some of the amazing lessons:
1. Competition breeds innovation. (Everyone else is into prostitution? Let’s smuggle guns!)
2. Peaceful coexistence is more profitable than war…but when the time comes, don’t be afraid to go to the mattresses.
3. A good attorney can help you get away with…well, murder.
And my favorite for survival in corporate America…
4. Keep your friends close, and your enemies closer.
That’s just scratching the surface. Think about the lessons for succession in a family-run business, expansion into new territories, franchising, etc. You could do a whole book on the topic.
I agree with the suggestion about Beckwith’s books. Loved all four of them!
Happy to hear that you did, too.
Harry
Hi, Brad!
My post can be found at http://www.writersnotes.net/writer-sell-group-writing-project/.
Thanks!
Jeanne Dininni
Hi Brad,
I found your group project through Laura’s Writing Thoughts. I posted my entry today and you can find it here