Suzan’s e-book THE MOMBA WAY TO MAKE YOUR WORDS SELL gives marketers a start-to-finish system for crafting persuasive content.

The MAMBA system makes so much sense I plan to use it myself starting immediately. MAMBA stands for–

Mission
Audience
Media
Benefits
Articulation

Suzan makes a number of important points throughout the 90-page book, but these were a few of my favorites.

Mission–Avoid clutter in your message! It’s always tempting to say too much.

Audience–Don’t act interested in your audience, be interested!

Media–People absorb information in different ways depending on the medium. Thus, the shape of your message must fit your medium, and Suzan explains how to do it.

Benefits–Suzan provides an extremely helpful chart of message objectives and their associated benefits. Very useful for framing messages.

Articulation–Focus on “you”, not “me”. One of the better arguments I’ve come across in support of conversational business writing. Also, I found her discussion of how American English and U.K. English battle for influence across the globe fascinating.

The book concludes by tying all the concepts together in a case study.

An obvious (but often overlooked) point hammered home by MAMBA is that the last–and in some ways the least important–step in the writing process is the writing itself! And, by preparing well, the arduous task of writing can become almost easy.

In February I reviewed Suzan’s “Be Brilliant at Business Writing”–also a valuable resource. Actually I think the reader should try MAMBA first, because it looks at the “big picture”. “Be Brilliant …” picks up from there and gets into the blocking-and-tackling aspects of composition.

With these two books nearby, you should be ready to rock and roll–and write!