Comments on: The Perfection of Marketing, by James Connor – A Book Review

By: Brad Shorr

Brad Shorr — Tue, 19 May 2009 15:47:51 +0000

Hi Fred, It's an interesting choice to go all the way with "perfection", but then again, maybe that's what it takes. I do know it's hard to get people's attention with qualified statements. Also want to report that James Connor just sent me a nice email thanking me for the review. That was very nice and very unexpected. His email also supports my decision to stop reviewing books on Amazon and start reviewing them here. It's nice to get feedback and build discussions around books rather than merely post a review that's not always even seen. Brad Shorrs last blog post..The Perfection of Marketing, by James Connor - A Book Review

By: Fred H Schlegel

Fred H Schlegel — Tue, 19 May 2009 14:52:08 +0000

Hi Brad, The title would have put me off simply because I tend to be a cynical old coot when someone says they've perfected anything. Marketing is too much of a moving target in my mind. But the approach sounds interesting and, in the frame of mind you suggest, looks like something to add to the list. Thanks for pointing it out. Fred H Schlegels last blog post..Ways To Kill Business Innovation Through Analysis

By: Brad Shorr

Brad Shorr — Mon, 18 May 2009 19:23:56 +0000

Hi Barry, I'm curious - how did the book help you avoid a layoff? That's an aspect of the book I didn't think of. Brad Shorrs last blog post..The Perfection of Marketing, by James Connor - A Book Review

By: Barry Comstock

Barry Comstock — Mon, 18 May 2009 19:19:57 +0000

After I was downsized out of my marketing position I looked for books that would help me avoid a lay-off again. Of the eight books I bought, I thought The Perfection of Marketing was the best. Very realistic, practical advice. I picked up a lot of good ideas.

By: Brad Shorr

Brad Shorr — Mon, 18 May 2009 19:15:55 +0000

Hi Will, All true. Ever since I read the book I've been trying to articulate my sales moment - not so easy! I'd argue it always pays to be a great marketer, but a recession raises the stakes. The tendency to hunker down during bad times is hard to resist, but it's exactly the wrong thing to do in terms of marketing. Brad Shorrs last blog post..The Perfection of Marketing, by James Connor - A Book Review

By: Will Tippin

Will Tippin — Mon, 18 May 2009 19:12:11 +0000

One of the key things I took away from this book is the principle that, during a recession, you can’t just be a good marketer, you have to be a GREAT marketer. The idea of the “sales moment” is something that is truly interesting: the pivotal moment where you either win or lose your customer. Great stuff!

By: Brad Shorr

Brad Shorr — Mon, 18 May 2009 19:11:17 +0000

Hi Leonard, Glad to hear the book helped. Storytelling is much more effective than a texbook-style approach, for sure. It takes skill to pull that off in a business book, though. Conner does a good job of it, I agree. Brad Shorrs last blog post..The Perfection of Marketing, by James Connor - A Book Review

By: Leonard Martinique

Leonard Martinique — Mon, 18 May 2009 19:06:39 +0000

My boss got this book for our marketing department and it provided some pretty useful info. I like that it is done in narrative style. Usually, I can’t even get through most marketing books.

By: Brad Shorr

Brad Shorr — Mon, 18 May 2009 12:51:19 +0000

Hi Karen, Don't know the answer to your question, but the section on ROI was probably my favorite part of the book. His approach is simple, sensible, and easy enough for even mathophobes to calculate. Brad Shorrs last blog post..The Perfection of Marketing, by James Connor - A Book Review

By: Karen Swim

Karen Swim — Mon, 18 May 2009 12:35:54 +0000

Hi Brad, wow, this sounds like a great book! In my opinion, if mid-sized firms simply changed the way they look at ROI and nothing else it could have a powerful impact. I definitely will add this to my reading list. I wonder if the self-serving marketing worked for Connor and his firm acquired more clients as a result of the book. It would be interesting to find out! Karen Swims last blog post..Are You a Business Bridezilla?