You No Longer Have to Be a Geek to Optimize Your Content

When Stephen Smith and I did a presentation at SOBCon09 on writing for the web, it confirmed what we suspected – bloggers and small firms want help in learning how to optimize their sites for search engines and human readers.

So Stephen and I are excited to announce we’ve rolled our our first Writing for the Web SEO training program, Your Content – Inside and Out.

Here is a summary of the course from our training hub site.

Course 1: Your Content – Inside and Out

Writing for the Web: Your Content-Inside and Out
Tips and tactics for your readers and the search engines.

You No Longer Have to Be a Geek to Optimize Your Content! And you can get your website to rank higher on Google.

Content Optimization – The art and science of structuring visible text and “behind the scenes” programming for maximum impact on human readers and search engine robots.

$247 USD

This course teaches vital content optimization and readability techniques used by professional internet marketers to enhance search engine rankings and the user experience. We’ve explained these best practice techniques in plain English, so entrepreneurs and small/midsized business leaders can put them to work without becoming computer programmers or technical experts. If you are blogging now and/or have some basic familiarity with HTML terminology, you will master this material with ease.

9 Ways Writing for the Web Will Boost Your Business

1. Get an “invisible edge” over competitors – Most companies pay little if any attention to content optimization
2. Brand marketing – A strong presence on Google keeps you top of mind with millions of people
3. Tell your story persuasively – Learn how to avoid poorly formatted, hard to read content that can drive current and potential customers away
4. For smaller projects, Do-It-Yourself and save money – Save thousands every year, get it done faster, and get it done right
5. For larger projects – Learn what you must know to hire the right firm and plan the right strategy
6. A proactive maneuver – Don’t let competitors outflank you and capture your fair share of search engine leads
7. Tap into whole new markets – If you’ve been successful without search marketing, think how much better you’ll do after tapping into the immense – and rapidly growing – online market
8. Fine tuning – Even small improvements in search performance and web page readability can make the difference between visitors clicking off and placing orders
9. Refresh your skills – If you haven’t had training in content optimization lately, best practices have changed

Our goal is to help you attract more readers to your website or blog, and make their visits enjoyable and productive, resulting in more sales for your business.

$247 USD

Please purchase additional licenses for additional copies. Group and corporate discounts are available. Please contact bradshorr @ gmail . com for more information.

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More Content Optimization Information

Learn more and discuss content optimization in my LinkedIn Group, Improve Your Google Ranking.

Learn more about my content optimization consulting services.