I really like your second point.

As a reader of other blogs, I agree with you. Indeed, whenever I am reading new blogs, one of the first things I do is scroll down and see how long the post is. If its too long, I just won’t read it.

However, as much as I agree with you on this point, I have considerable difficulty in applying brevity to my writing.

I typically adopt a target length of 300-500 words per post. However, I find that even after an intense editing process, my posts are rarely reduced to much less than 750 words.

Learning to write in a more concise fashion will be a very interesting challenge for me personally during the next year or so.

Cheers

Andrew