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Guest Post on Drew’s Marketing Minute

August 1, 2008 by Brad Shorr  
Filed under Copywriting

3 Comments

Today I’ve got a guest post on the blog of none other than Drew McLellan. Thanks, Drew, for the opportunity and the platform.

Here is an excerpt from my post, which is about informal versus formal copywriting.

Because transparency - being honest and genuine - is so important, weigh core values heavily when deciding how your Web content should be written. Sometimes people equate transparency with informality, but that’s not the case. Look at the difference in style in the About Us pages of two highly successful steel companies, Nucor and U.S. Steel.

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Comments

3 Responses to “Guest Post on Drew’s Marketing Minute”
  1. Karen Swim says:
    August 1, 2008 at 12:12 pm

    Congratulations Brad on guest posting at Drew’s! I know his audience will love you. Off to read now!

  2. Drew McLellan says:
    August 2, 2008 at 8:20 am

    Brad,

    Thanks for being willing to share your expertise with my readers! It’s a very thought provoking and hopefully behavior changing post.

    I think the whole idea of tone within copy is very often overlooked. Which as you and I would agree — is a big mistake!

    Drew

  3. Jeanne Dininni says:
    August 2, 2008 at 3:09 pm

    Good for you, Brad!

    Drew obviously has great taste in guest bloggers! Hope your guest post attracts a great deal of attention (and traffic) to your fantastic blog!

    Jeanne

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