word-sell-brick-mortar.JPGThere are four big drags on the U.S. economy these days –

  1. The weak housing market
  2. The weak financial sector
  3. Rapidly rising commodity prices
  4. Weak consumer spending

Clearly these are interrelated. Analysts like to point out that our recent run of prosperity has been consumer driven. Since consumers are holding on to their cash to pay the mortgage and to buy staples, they declare the consumer driven boom to be over. What’s interesting is, this bad news is being over reported, and the good news about the amazing boom in U.S. exports is being ignored. In January 2008, the U.S. set records for total exports, as well as for exports of industrial supplies and materials, food, feeds, beverages, and petroleum. (U.S. Census Bureau, Monthly Trade Highlights)

Why does the export boom go unnoticed? Many chalk it up to the fact exports are a small part of the overall U.S. economy. An export boom doesn’t matter. As long as Americans aren’t consuming, it’s merely an island of plenty in a sea of poverty.

But just because our good economy was driven by consumer spending before, why should we expect or even want that to continue? What would be wrong with a strong American economy built on exporting tons of goods and services instead of Americans buying tons of plasma TV’s?

More American exports equals more American production. And more American production equals more American jobs — right? What am I missing? If what we’re going through right now is a transition from a spending based to a productivity based economy, isn’t that a good thing?

I don’t get it. Everybody’s worried about the fate of our major retailers. Not that I’d like to see any of them crash and burn, but how come nobody’s excited about the soaring fortunes of companies like Caterpillar and John Deere? There was a time when American manufacturing mattered, here and around the world. Those times weren’t all bad. The service economy we have today, which requires people to buy and buy and buy, encourages consumer debt and does little to create sustainable wealth for the next generation. I think a little more brick and mortar in our economy might be the best thing we could hope for. Am I crazy?