Remember this sequence from Monty Python’s Life of Brian?

JUDITH: They’ve arrested Brian!

REG: What?

COMMANDOS: What?

JUDITH: They’ve dragged him off! They’re going to crucify him!

REG: Right! This calls for immediate discussion!

COMMANDO #1: Yeah.

JUDITH: What?!

COMMANDO #2: Immediate.

COMMANDO #1: Right.

LORETTA: New motion?

REG: Completely new motion, eh, that, ah– that there be, ah, immediate action–

Action Is Risky, but Inaction Is Riskier
When the economy is burning, you can’t fiddle — unless you want to end up like Nero, which wouldn’t be good (see image at right). Yet there is a tendency as an entrepreneur or a business leader to hunker down, wait, see what happens.

It’s been reported recently that airlines, the most beleaguered sector outside of the banks, will soon be advertising on boarding passes. I say, Bravo! Sure, ads may irritate some passengers, but at least Delta and a few of the others are trying. They are doing something. And in this context, I think advertising is a natural. Travelers may welcome a bargain on hotel rooms and rental cars, since we too are suffering the effects of runaway inflation.

Now is the time for creative thinking, if ever there was one. I’m developing a couple new book projects, working on three rather exciting collaborative business launches, and attempting to monetize my blog.

How about you? What are you doing to find prosperity now that it’s getting hard to find?