Comments on: How Do You Get Sales and Marketing on the Same Page? http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/ Content Marketing, SEO Copywriting, Blog Consulting Wed, 17 Mar 2010 19:07:43 +0000 hourly 1 By: Erica DeWolf http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/comment-page-1/#comment-5784 Erica DeWolf Sat, 26 Jul 2008 23:31:05 +0000 http://www.wordsellinc.com/?p=801#comment-5784 This reminds me a lot about a session we had as part of our <a href="http://emarketinggroup.org/" rel="nofollow">eMarketing Special Interest Group</a>- aligning Marketing and IT. And it all comes down to communication and understanding. Communicate so you can try to understand one anothers' point of views and expertise. I think this relates well to the sales vs. marketing conflict, as well. This reminds me a lot about a session we had as part of our eMarketing Special Interest Group- aligning Marketing and IT. And it all comes down to communication and understanding. Communicate so you can try to understand one anothers’ point of views and expertise. I think this relates well to the sales vs. marketing conflict, as well.

]]> By: 131 Star Bloggers and Their Best Posts | Catherine Lawson http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/comment-page-1/#comment-5434 131 Star Bloggers and Their Best Posts | Catherine Lawson Fri, 18 Jul 2008 01:25:45 +0000 http://www.wordsellinc.com/?p=801#comment-5434 [...] I first came across Brad over at Confident Writing. He writes some amazing articles including: How Do You Get Sales and Marketing On The Same Page? Dawn at Iowahippiechick stopped blogging for a while. But I was pleased to discover that [...] [...] I first came across Brad over at Confident Writing. He writes some amazing articles including: How Do You Get Sales and Marketing On The Same Page? Dawn at Iowahippiechick stopped blogging for a while. But I was pleased to discover that [...]

]]> By: Brad Shorr http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/comment-page-1/#comment-5361 Brad Shorr Tue, 15 Jul 2008 14:08:10 +0000 http://www.wordsellinc.com/?p=801#comment-5361 Karen, good point about communication (it's no longer a secret!). That should have been on my list as well. When I was a sales manager I was way more motivated when I felt like I was part of the process. Karen, good point about communication (it’s no longer a secret!). That should have been on my list as well. When I was a sales manager I was way more motivated when I felt like I was part of the process.

]]> By: Karen Swim http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/comment-page-1/#comment-5359 Karen Swim Tue, 15 Jul 2008 13:57:34 +0000 http://www.wordsellinc.com/?p=801#comment-5359 Brad, I was a sales manager who then became a Regional Marketing Manager so understand all too well the the struggle to align these two disciplines. As a sales manager I had only covered one state, as a marketer, I had to cover 7, each requiring different strategies but with an eye on how those would roll up into our corporate objectives. I found that as a marketer talking to customers and traveling with reps was invaluable. It is easy as a marketer to rely on theory and data, talking to customers helps you stay firmly connected to those you want to reach. My second secret weapon was communication. I engaged sales managers and reps in market planning meetings. Allowing them to see and participate in the strategy stage kept us on the same page and easily collaborating to meet goals. Brad, I was a sales manager who then became a Regional Marketing Manager so understand all too well the the struggle to align these two disciplines. As a sales manager I had only covered one state, as a marketer, I had to cover 7, each requiring different strategies but with an eye on how those would roll up into our corporate objectives. I found that as a marketer talking to customers and traveling with reps was invaluable. It is easy as a marketer to rely on theory and data, talking to customers helps you stay firmly connected to those you want to reach. My second secret weapon was communication. I engaged sales managers and reps in market planning meetings. Allowing them to see and participate in the strategy stage kept us on the same page and easily collaborating to meet goals.

]]> By: Brad Shorr http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/comment-page-1/#comment-5353 Brad Shorr Tue, 15 Jul 2008 12:54:52 +0000 http://www.wordsellinc.com/?p=801#comment-5353 Jay, I agree it all starts with leadership. Yet even with a clearly defined and unified strategy, sales and marketing can work at cross purposes, each department doing things that don't quite make sense to the other. What I was trying to get at here is that sales and marketing have difficulty seeing things from the other point of view, which makes it hard to deal with, let alone get past, day to day friction. Jay, I agree it all starts with leadership. Yet even with a clearly defined and unified strategy, sales and marketing can work at cross purposes, each department doing things that don’t quite make sense to the other. What I was trying to get at here is that sales and marketing have difficulty seeing things from the other point of view, which makes it hard to deal with, let alone get past, day to day friction.

]]> By: Jay Ehret http://www.wordsellinc.com/blog/general/how-do-you-get-sales-and-marketing-on-the-same-page/comment-page-1/#comment-5338 Jay Ehret Tue, 15 Jul 2008 01:26:36 +0000 http://www.wordsellinc.com/?p=801#comment-5338 Here's the challenge, as Peter Drucker once wrote: "Indeed, selling and marketing are antithetical rather than synonymous or even complimentary." The only real way for them to be on the same page is if there is only one page. A misalignment of sales and marketing is a leadership and (I believe) a branding problem. If the leadership of the company has not identified a brand promise, it's likely the two camps will use separate scripts. Here’s the challenge, as Peter Drucker once wrote: “Indeed, selling and marketing are antithetical rather than synonymous or even complimentary.”

The only real way for them to be on the same page is if there is only one page. A misalignment of sales and marketing is a leadership and (I believe) a branding problem. If the leadership of the company has not identified a brand promise, it’s likely the two camps will use separate scripts.

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