Comments on: Make Up Your Mind to Make Some News http://www.wordsellinc.com/blog/general/make-up-your-mind-to-make-some-news/ Content Marketing, SEO Copywriting, Blog Consulting Tue, 16 Mar 2010 20:32:19 +0000 hourly 1 By: Recent Faves Tagged With "smpr" : MyNetFaves http://www.wordsellinc.com/blog/general/make-up-your-mind-to-make-some-news/comment-page-1/#comment-8972 Recent Faves Tagged With "smpr" : MyNetFaves Fri, 10 Oct 2008 05:05:36 +0000 http://www.wordsellinc.com/?p=776#comment-8972 [...] public links >> smpr Make Up Your Mind to Make Some News First saved by stuartsaunders | 1 days ago What is a Social Media Press Release (SMPR)? | [...] [...] public links >> smpr Make Up Your Mind to Make Some News First saved by stuartsaunders | 1 days ago What is a Social Media Press Release (SMPR)? | [...]

]]> By: Brad Shorr http://www.wordsellinc.com/blog/general/make-up-your-mind-to-make-some-news/comment-page-1/#comment-4861 Brad Shorr Sun, 29 Jun 2008 16:48:15 +0000 http://www.wordsellinc.com/?p=776#comment-4861 Katie, Alina, thanks for visiting Word Sell and commenting. I agree that PR is really underutilized by small and medium sized businesses. Is part of the reason is that owners and leaders don't realize PR can be measured, at least partially measured? Katie, Alina, thanks for visiting Word Sell and commenting. I agree that PR is really underutilized by small and medium sized businesses. Is part of the reason is that owners and leaders don’t realize PR can be measured, at least partially measured?

]]> By: Alina Popescu http://www.wordsellinc.com/blog/general/make-up-your-mind-to-make-some-news/comment-page-1/#comment-4852 Alina Popescu Sat, 28 Jun 2008 20:05:08 +0000 http://www.wordsellinc.com/?p=776#comment-4852 Hi Brad and Barbara! Great post indeed. Part of PR results can be measured, the rest are harder to put into numbers, as the effects spread out on months and months. But if nothing else works, you can track the number of visits to your site, the number of views on published press releases and articles you've posted online, number of articles on your business and so on. On the other hand, you might face a year long effort of engaging a certain industry magazine editor with press releases, announcements and press kits, to only get a reply to your Christmas card :) And then, a year later, you get an email asking for a screenshot for an article that the magazine will publish on their site in a week :) You cannot say if your latest press release of the ongoing effort paid off, you can only guess which action led to what result. Working for a company where the PR effort is significantly greater than anything else in Marketing (yes, the budget plays a part in this decision), I can't imagine how anyone could overlook it! The short and long term results are simply amazing. And if that can happen for a high end tech products that most people don't really understand or care about, I can't imagine how much better it can be for a different type of business. Hi Brad and Barbara! Great post indeed. Part of PR results can be measured, the rest are harder to put into numbers, as the effects spread out on months and months. But if nothing else works, you can track the number of visits to your site, the number of views on published press releases and articles you’ve posted online, number of articles on your business and so on.

On the other hand, you might face a year long effort of engaging a certain industry magazine editor with press releases, announcements and press kits, to only get a reply to your Christmas card :) And then, a year later, you get an email asking for a screenshot for an article that the magazine will publish on their site in a week :) You cannot say if your latest press release of the ongoing effort paid off, you can only guess which action led to what result.

Working for a company where the PR effort is significantly greater than anything else in Marketing (yes, the budget plays a part in this decision), I can’t imagine how anyone could overlook it! The short and long term results are simply amazing. And if that can happen for a high end tech products that most people don’t really understand or care about, I can’t imagine how much better it can be for a different type of business.

]]> By: Published in Other Places - Guest Post on Making News | wiredPRworks http://www.wordsellinc.com/blog/general/make-up-your-mind-to-make-some-news/comment-page-1/#comment-4793 Published in Other Places - Guest Post on Making News | wiredPRworks Wed, 25 Jun 2008 03:09:57 +0000 http://www.wordsellinc.com/?p=776#comment-4793 [...] Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.” [...] [...] Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.” [...]

]]> By: Barbara Rozgonyi http://www.wordsellinc.com/blog/general/make-up-your-mind-to-make-some-news/comment-page-1/#comment-4785 Barbara Rozgonyi Tue, 24 Jun 2008 16:17:03 +0000 http://www.wordsellinc.com/?p=776#comment-4785 Brad, thanks for the guest spot! Katie, totally agree with you on that. "PR defies measurement" is listed as an objection or reason not to use PR that's answered like this in the post: Measures results in a variety of ways, including SEO, page reads and responses to call to action I would add . . .for additional ways to measure PR, read Katie's book http://tinyurl.com/2xuk96 or subscribe to her blog: http://kdpaine.blogs.com/. Brad, thanks for the guest spot!

Katie, totally agree with you on that.

“PR defies measurement” is listed as an objection or reason not to use PR that’s answered like this in the post:
Measures results in a variety of ways, including SEO, page reads and responses to call to action

I would add . . .for additional ways to measure PR, read Katie’s book http://tinyurl.com/2xuk96 or subscribe to her blog: http://kdpaine.blogs.com/.

]]> By: Katie Paine http://www.wordsellinc.com/blog/general/make-up-your-mind-to-make-some-news/comment-page-1/#comment-4774 Katie Paine Tue, 24 Jun 2008 10:43:25 +0000 http://www.wordsellinc.com/?p=776#comment-4774 If PR, as you say, defies measurement, why would anyone want to do it. Would you spend money on a sales person that didn't produce numbers. I've been measuring PR for 22 years, showing clear progress against hard objectives. I wouldn't be in business if PR wasn't measureable If PR, as you say, defies measurement, why would anyone want to do it. Would you spend money on a sales person that didn’t produce numbers. I’ve been measuring PR for 22 years, showing clear progress against hard objectives. I wouldn’t be in business if PR wasn’t measureable

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