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	<title>Comments on: Do They Recognize You? &#8211; Guest Post by Drew McLellan</title>
	<atom:link href="http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/</link>
	<description>Content Marketing, SEO Copywriting, Blog Consulting</description>
	<lastBuildDate>Wed, 17 Mar 2010 19:07:43 +0000</lastBuildDate>
	
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		<title>By: John</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-9198</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 14 Oct 2008 22:17:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-9198</guid>
		<description>Certainly, on vicodin article good. But there are some moments on which followed pay more steadfast attention. In any case I wish the author further ислледований and achievements.</description>
		<content:encoded><![CDATA[<p>Certainly, on vicodin article good. But there are some moments on which followed pay more steadfast attention. In any case I wish the author further ислледований and achievements.</p>
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		<title>By: Drew McLellan</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7432</link>
		<dc:creator>Drew McLellan</dc:creator>
		<pubDate>Thu, 04 Sep 2008 04:01:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7432</guid>
		<description>Cath,

Indeed they did!

Drew

&lt;abbr&gt;&lt;em&gt;Drew McLellans last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/TheMarketingMinute/~3/382219653/do-they-recogni.html&quot; rel=&quot;nofollow&quot;&gt;Do they recognize you?&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Cath,</p>
<p>Indeed they did!</p>
<p>Drew</p>
<p><abbr><em>Drew McLellans last blog post..<a href="http://feeds.feedburner.com/~r/TheMarketingMinute/~3/382219653/do-they-recogni.html" rel="nofollow">Do they recognize you?</a></em></abbr></p>
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		<title>By: Drew McLellan</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7431</link>
		<dc:creator>Drew McLellan</dc:creator>
		<pubDate>Thu, 04 Sep 2008 04:00:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7431</guid>
		<description>Karin,

I can totally see it...and you&#039;re right, that would create such buzz.  Can you imagine anyone going to your place of business and NOT telling everyone about it?

That&#039;s the power of remarkable branding.  And while we can&#039;t all have a picnic basket, surely we can do something memorable.

Drew

&lt;abbr&gt;&lt;em&gt;Drew McLellans last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/TheMarketingMinute/~3/382219653/do-they-recogni.html&quot; rel=&quot;nofollow&quot;&gt;Do they recognize you?&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Karin,</p>
<p>I can totally see it&#8230;and you&#8217;re right, that would create such buzz.  Can you imagine anyone going to your place of business and NOT telling everyone about it?</p>
<p>That&#8217;s the power of remarkable branding.  And while we can&#8217;t all have a picnic basket, surely we can do something memorable.</p>
<p>Drew</p>
<p><abbr><em>Drew McLellans last blog post..<a href="http://feeds.feedburner.com/~r/TheMarketingMinute/~3/382219653/do-they-recogni.html" rel="nofollow">Do they recognize you?</a></em></abbr></p>
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		<title>By: Drew McLellan</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7430</link>
		<dc:creator>Drew McLellan</dc:creator>
		<pubDate>Thu, 04 Sep 2008 03:55:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7430</guid>
		<description>Rosa,

You&#039;re so right.  It takes incredible courage to truly look in the mirror to see what others see.  But I think there&#039;s also incredible power in just asking.

It speaks of a deep desire to truly be extraordinary.  Which is all too rare.

The real trick is...what do you do with what you hear?  Are you (not you, the universal you) willing to hear and change?  That&#039;s when magic can happen.

Drew

&lt;abbr&gt;&lt;em&gt;Drew McLellans last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/TheMarketingMinute/~3/382219653/do-they-recogni.html&quot; rel=&quot;nofollow&quot;&gt;Do they recognize you?&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Rosa,</p>
<p>You&#8217;re so right.  It takes incredible courage to truly look in the mirror to see what others see.  But I think there&#8217;s also incredible power in just asking.</p>
<p>It speaks of a deep desire to truly be extraordinary.  Which is all too rare.</p>
<p>The real trick is&#8230;what do you do with what you hear?  Are you (not you, the universal you) willing to hear and change?  That&#8217;s when magic can happen.</p>
<p>Drew</p>
<p><abbr><em>Drew McLellans last blog post..<a href="http://feeds.feedburner.com/~r/TheMarketingMinute/~3/382219653/do-they-recogni.html" rel="nofollow">Do they recognize you?</a></em></abbr></p>
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		<title>By: Cath Lawson</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7393</link>
		<dc:creator>Cath Lawson</dc:creator>
		<pubDate>Wed, 03 Sep 2008 18:58:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7393</guid>
		<description>Wow Drew - what an awesome building.  They certainly take branding to another level.</description>
		<content:encoded><![CDATA[<p>Wow Drew &#8211; what an awesome building.  They certainly take branding to another level.</p>
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		<title>By: Karin H.</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7367</link>
		<dc:creator>Karin H.</dc:creator>
		<pubDate>Wed, 03 Sep 2008 12:30:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7367</guid>
		<description>Hi Drew (Hi Brad)

Last year I saw a tv-program that showed a redeveloped barn (dilapidated worn-out barn turned into a restaurant anex green - organic nursery. The &#039;home-grown&#039; veggies were served in the restaurant).

I instantly fell in love (see the link to the picture of the almost finished result of that barn)
http://woodyoulike.typepad.com/pictures/banlc_suffolk_1_300.jpg
and started dreaming of a future showroom for u sin the same style, now that would get the message of &#039;Wood You Like Natural Wooden Flooring&#039; across I think ;-)

Karin H (Keep It Simple Sweetheart, specially in business)

&lt;abbr&gt;&lt;em&gt;Karin H.s last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/typepad/WoodYouLike/kiss2/~3/376147903/village-marketi.html&quot; rel=&quot;nofollow&quot;&gt;Village Marketing&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Hi Drew (Hi Brad)</p>
<p>Last year I saw a tv-program that showed a redeveloped barn (dilapidated worn-out barn turned into a restaurant anex green &#8211; organic nursery. The &#8216;home-grown&#8217; veggies were served in the restaurant).</p>
<p>I instantly fell in love (see the link to the picture of the almost finished result of that barn)<br />
<a href="http://woodyoulike.typepad.com/pictures/banlc_suffolk_1_300.jpg" rel="nofollow">http://woodyoulike.typepad.com/pictures/banlc_suffolk_1_300.jpg</a><br />
and started dreaming of a future showroom for u sin the same style, now that would get the message of &#8216;Wood You Like Natural Wooden Flooring&#8217; across I think <img src='http://www.wordsellinc.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Karin H (Keep It Simple Sweetheart, specially in business)</p>
<p><abbr><em>Karin H.s last blog post..<a href="http://feeds.feedburner.com/~r/typepad/WoodYouLike/kiss2/~3/376147903/village-marketi.html" rel="nofollow">Village Marketing</a></em></abbr></p>
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		<title>By: Rosa Say</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7303</link>
		<dc:creator>Rosa Say</dc:creator>
		<pubDate>Tue, 02 Sep 2008 19:15:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7303</guid>
		<description>What a fabulous building, I love it! 

And great advice Drew. I always think about food establishments in this regard... cleanliness in their restrooms often tells you something about the degree of cleanliness in their kitchen.

That stepping outside ourselves to see with the eyes of our customer is a very difficult thing though, and for me I find the most useful opinion from others versus my own mental gymnastics about it. I am getting braver about asking people, &quot;Would you share with me how you heard about me,&quot; or Managing with Aloha, or my blogs, and I have begun to do so on Twitter too with new followers, curious about which of my tweets were the compelling ones.</description>
		<content:encoded><![CDATA[<p>What a fabulous building, I love it! </p>
<p>And great advice Drew. I always think about food establishments in this regard&#8230; cleanliness in their restrooms often tells you something about the degree of cleanliness in their kitchen.</p>
<p>That stepping outside ourselves to see with the eyes of our customer is a very difficult thing though, and for me I find the most useful opinion from others versus my own mental gymnastics about it. I am getting braver about asking people, &#8220;Would you share with me how you heard about me,&#8221; or Managing with Aloha, or my blogs, and I have begun to do so on Twitter too with new followers, curious about which of my tweets were the compelling ones.</p>
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		<title>By: Drew McLellan</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7302</link>
		<dc:creator>Drew McLellan</dc:creator>
		<pubDate>Tue, 02 Sep 2008 18:59:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7302</guid>
		<description>You all make a very good point.  We need to look at every aspect of our business and make sure it is absolutely consistent with our brand.  Just like the basket -- they should be able to look and say, &quot;of course that&#039;s Joanna&quot; or &quot;only Karen would have....&quot;

I think most bloggers rely on templates and themes to build their blog.  I get the cost issue.  But, if you really want to build your brand and be instantly recognizable -- what&#039;s the true cost of saving some money with the template?

Of course, it all starts with having a very deep understanding of what your brand is -- what makes you different than all the other bloggers (or businesses) out there?

Then...you decide how to graphically tell that story in a way that you can consistently use across all platforms, media and for a long time.

No small task.  Which is why when it is done well, it&#039;s noticeable!

Drew

&lt;abbr&gt;&lt;em&gt;Drew McLellans last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/TheMarketingMinute/~3/380941542/are-you-leaving.html&quot; rel=&quot;nofollow&quot;&gt;Are you leaving money on the table?&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>You all make a very good point.  We need to look at every aspect of our business and make sure it is absolutely consistent with our brand.  Just like the basket &#8212; they should be able to look and say, &#8220;of course that&#8217;s Joanna&#8221; or &#8220;only Karen would have&#8230;.&#8221;</p>
<p>I think most bloggers rely on templates and themes to build their blog.  I get the cost issue.  But, if you really want to build your brand and be instantly recognizable &#8212; what&#8217;s the true cost of saving some money with the template?</p>
<p>Of course, it all starts with having a very deep understanding of what your brand is &#8212; what makes you different than all the other bloggers (or businesses) out there?</p>
<p>Then&#8230;you decide how to graphically tell that story in a way that you can consistently use across all platforms, media and for a long time.</p>
<p>No small task.  Which is why when it is done well, it&#8217;s noticeable!</p>
<p>Drew</p>
<p><abbr><em>Drew McLellans last blog post..<a href="http://feeds.feedburner.com/~r/TheMarketingMinute/~3/380941542/are-you-leaving.html" rel="nofollow">Are you leaving money on the table?</a></em></abbr></p>
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		<title>By: Brad Shorr</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7298</link>
		<dc:creator>Brad Shorr</dc:creator>
		<pubDate>Tue, 02 Sep 2008 18:03:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7298</guid>
		<description>Blog design does seem to be a developing art form. Is that because bloggers tend to be word-oriented rather than visual-oriented?

&lt;abbr&gt;&lt;em&gt;Brad Shorrs last blog post..&lt;a href=&quot;http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/&quot; rel=&quot;nofollow&quot;&gt;Do They Recognize You? - Guest Post by Drew McLellan&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Blog design does seem to be a developing art form. Is that because bloggers tend to be word-oriented rather than visual-oriented?</p>
<p><abbr><em>Brad Shorrs last blog post..<a href="http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/" rel="nofollow">Do They Recognize You? &#8211; Guest Post by Drew McLellan</a></em></abbr></p>
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		<title>By: Joanna Young</title>
		<link>http://www.wordsellinc.com/blog/marketing/branding/do-they-recognize-you-guest-post-by-drew-mclellan/comment-page-1/#comment-7297</link>
		<dc:creator>Joanna Young</dc:creator>
		<pubDate>Tue, 02 Sep 2008 17:41:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.wordsellinc.com/?p=913#comment-7297</guid>
		<description>Hi Drew, it&#039;s good to see you here and thanks for a thought provoking post.  I&#039;m thinking along Karen&#039;s lines too - how we can take the message further into the way our blogs look and feel (as an online hq) and how our language reflects our brand (over and over, time and again)

Joanna

&lt;abbr&gt;&lt;em&gt;Joanna Youngs last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/ConfidentWriting/~3/380431946/&quot; rel=&quot;nofollow&quot;&gt;Writing Advice From The Blogosphere: Labor Day Blog-Lib&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Hi Drew, it&#8217;s good to see you here and thanks for a thought provoking post.  I&#8217;m thinking along Karen&#8217;s lines too &#8211; how we can take the message further into the way our blogs look and feel (as an online hq) and how our language reflects our brand (over and over, time and again)</p>
<p>Joanna</p>
<p><abbr><em>Joanna Youngs last blog post..<a href="http://feeds.feedburner.com/~r/ConfidentWriting/~3/380431946/" rel="nofollow">Writing Advice From The Blogosphere: Labor Day Blog-Lib</a></em></abbr></p>
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