Comments on: Cartoon – Are You an Optimist?

By: Leap Before You Write That Letter Of Apology – Guest Post By Brad Shorr | Confident Writing

Mon, 08 Mar 2010 09:26:36 +0000

[...] Brad Shorr is a sales and marketing consultant who lives near Chicago, Illinois. His company, Word Sell, Inc., provides strategic consulting, sales training and coaching, and business blog and other online marketing services. His blog explores issues of interest to small and mid-size business – sometimes quite seriously, but often with a touch of humor. [...]

By: 9 Steps to Clear Business Writing: by Brad Shorr | Confident Writing

9 Steps to Clear Business Writing: by Brad Shorr | Confident Writing — Thu, 05 Feb 2009 09:14:36 +0000

[...] issues of interest to small and mid-size business – sometimes quite seriously, but often with a touch of humor. Brad is a voracious reader, a blogger since 2005, a sometimes cartoon writer, and one who dislikes [...]

By: Think And Grow Rich Action Plan. | 7Wins.eu

Think And Grow Rich Action Plan. | 7Wins.eu — Thu, 16 Oct 2008 16:10:36 +0000

[...] Think and Grow Rich | Ask Mr Credit Card’s Blogmy minddarst

By: akshay

akshay — Sat, 30 Aug 2008 11:55:57 +0000

I would like to appriciate you efforts you have done in making this blog. I am expecting some more good posts by you keep rocking

By: Anaconda

Anaconda — Sat, 30 Aug 2008 11:53:56 +0000

I would like to appriciate you efforts you have done in making this blog. I am expecting some more good posts by you keep rocking !

By: Think And Grow Rich - The Action Plan. | 7Wins.eu

Think And Grow Rich - The Action Plan. | 7Wins.eu — Thu, 28 Aug 2008 15:25:09 +0000

[...] [...]

By: Brad Shorr

Brad Shorr — Thu, 11 Oct 2007 15:15:57 +0000

Hi Robyn, thanks – this cartoon is one of my faves. YES, humor can lead to a sale, especially in the sense you describe. Few people like to be around sales people (or companies) that take themselves too seriously. Sometimes humor can backfire, though. For instance, most of the humor financial institutions use in their TV ads is ineffective and inappropriate. I’m not going to select a bank because they’re funny. Budweiser? That’s another story. I want to drink funny beer. You also have to be careful with not to offend with humor in business. Some clients do not have a good sense of when humor crosses the line. Humor, especially in print, can be misinterpreted or mistimed. If a customer reads a funny ad you put out immediately after being chewed out by the boss, you may lose the next order. On the other hand, the right humor done properly works wonders, as it does for companies like Budweiser, Geico, and Verizon.

By: Robyn

Robyn — Thu, 11 Oct 2007 15:05:44 +0000

Hi Brad, love this cartoon. Do you believe that humor’s a tool that leads to a sale, Brad? The social enjoyment together might foster a more positive relationship between sales person and customer. The Budwiser commercials seem to take advantage of that and that’s not face to face.