Comments on: Marketing Generation Gap Threatens B2B Survival

By: Marketing Spend — The Straight Dope From the Spending Culprits (Part 1)

Marketing Spend — The Straight Dope From the Spending Culprits (Part 1) — Wed, 11 Nov 2009 18:23:04 +0000

[...] Marketing Generation Gap Threatens B2B Survival (wordsellinc.com) [...]

By: Saturday Social Marketing Round-Up | pamorama

Saturday Social Marketing Round-Up | pamorama — Sat, 07 Nov 2009 15:52:26 +0000

[...] Marketing Generation Gap Threatens B2B Survival (Words Sell) When marketing ideas that elude b2b leadership are patently obvious to young adults with zero training in marketing – you’ve got yourself a real problem. You’ve got a disconnect between what buyers want and what sellers think buyers want. Or, more precisely, you’ve got a disconnect between what buyers want and what sellers think they themselves want when they’re buying. [...]

By: Brad Shorr

Brad Shorr — Thu, 05 Nov 2009 11:50:06 +0000

Hi Elmot, I’m with Kristin in thinking that every business needs a different mix of traditional and new media marketing. In the b2b world I live in, a small (but growing) minority of companies are embracing new media. However, as you point out, that’s not the end of it. Companies must also conduct “marketing research and development” by exploring new technologies on the horizon.

By: elmot

elmot — Thu, 05 Nov 2009 03:14:15 +0000

I think there is no big problem with using the traditional methodologies but such a mind set should not limit individuals into exploring also new trends for systems and needs and technology are constantly changing too.

By: Tweets that mention Marketing Generation Gap Threatens B2B Survival -- Topsy.com

Tweets that mention Marketing Generation Gap Threatens B2B Survival -- Topsy.com — Wed, 04 Nov 2009 21:28:07 +0000

[...] This post was mentioned on Twitter by Robert Hruzek and Bernie Ritchie, Randy Kemp. Randy Kemp said: Article: "Marketing Generation Gap Threatens B2B Survival" http://is.gd/4MYL6 [...]

By: uberVU - social comments

uberVU - social comments — Wed, 04 Nov 2009 20:32:51 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by MarkidGuru: Marketing Generation Gap Threatens B2B Survival: When I was young, I thought I had all the right answers.
Later.. http://bit.ly/1EwkbZ...

By: kristin

kristin — Wed, 04 Nov 2009 15:52:45 +0000

Brad,

My guess is that it would depend on the type of company.

For example, a strictly online/e-commerce business may not need traditional marketing for a few reasons – there’s no “brick & mortar” location, targeted consumers are the online population, not a “local” business and abilily to provide products/service internationally.

A new local/stationary business would still benefit from traditional strategies and local PR could still serve toward consistent growth opportunity. If a local business can only offer products and services locally, then print/radio advertising should remain a required method.

… all hypothetical, of course

By: Brad Shorr

Brad Shorr — Wed, 04 Nov 2009 15:41:19 +0000

Hi Kristin, I think you’re right and did not mean to imply otherwise. You raise an interesting question, though: are new companies, one that are heavily or completely reliant on social media marketing going to collapse because of not engaging in traditional marketing practices?

By: kristin

kristin — Wed, 04 Nov 2009 15:29:59 +0000

Brad,

Great bullet points – but I still belive there’s room enough for traditional marketing and the most succesful businesses will be those that intergrate both.