http://www.wordsellinc.com/blog/marketing/obstacles-to-innovation-in-small-business/ Content Marketing, SEO Copywriting, Blog Consulting Thu, 29 Jul 2010 13:22:04 +0000 hourly 1 http://www.wordsellinc.com/blog/marketing/obstacles-to-innovation-in-small-business/comment-page-1/#comment-3811 Brad Shorr Mon, 12 May 2008 13:17:04 +0000 http://www.wordsellinc.com/?p=697#comment-3811 Amy, you're right. Connecting blogs to profits is important, though not always easy. If a company is thinking about blogging to improve SEO, it's measurable. If the purpose is to establish thought leadership, still measurable, though not so easily. I'm finding clients whose business depends on strong customer relationships are the most motivated to blog. They are comfortable investing in customer care for the long term and do it all the time. "Transactional" businesses tend to be more concerned with short term ROI, and certainly not as eager to hire a blogger. Amy, you’re right. Connecting blogs to profits is important, though not always easy. If a company is thinking about blogging to improve SEO, it’s measurable. If the purpose is to establish thought leadership, still measurable, though not so easily. I’m finding clients whose business depends on strong customer relationships are the most motivated to blog. They are comfortable investing in customer care for the long term and do it all the time. “Transactional” businesses tend to be more concerned with short term ROI, and certainly not as eager to hire a blogger.

]]> http://www.wordsellinc.com/blog/marketing/obstacles-to-innovation-in-small-business/comment-page-1/#comment-3810 Obstacles to Innovation in Small Business | Inc News Mon, 12 May 2008 13:10:45 +0000 http://www.wordsellinc.com/?p=697#comment-3810 [...] Anurag wrote an interesting post today onHere’s a quick excerptA good deal of my time is devoted to singing the praises of online marketing — especially social network marketing — to small and medium size companies in traditional industries. Adaptation is slow, although moving at a much faster pace … [...] [...] Anurag wrote an interesting post today onHere’s a quick excerptA good deal of my time is devoted to singing the praises of online marketing — especially social network marketing — to small and medium size companies in traditional industries. Adaptation is slow, although moving at a much faster pace … [...]

]]> http://www.wordsellinc.com/blog/marketing/obstacles-to-innovation-in-small-business/comment-page-1/#comment-3809 amypalko Mon, 12 May 2008 12:58:23 +0000 http://www.wordsellinc.com/?p=697#comment-3809 I would like to think that business will embrace blogs and blogging as a way to better communicate their ethos and connect with their market. However, for that to happen, I think bloggers will need to be employed specifically for that purpose, and unless businesses are very sure of a financial return, I don't expect they'll make that recruitment. I think, as with most new things, there will need to be a few successful trailblazers before the rest follow suit. I would like to think that business will embrace blogs and blogging as a way to better communicate their ethos and connect with their market. However, for that to happen, I think bloggers will need to be employed specifically for that purpose, and unless businesses are very sure of a financial return, I don’t expect they’ll make that recruitment. I think, as with most new things, there will need to be a few successful trailblazers before the rest follow suit.

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