Quick Must Reads for Marketers
I ran across a fascinating post today on John Moore’s blog, Brand Autopsy. He runs down 21 of his favorite articles (with more to come) from Fast Company magazine.
These influential articles cover a wide range of topics. Taken collectively, they give you a good idea of some very major currents in sales and marketing thinking. If you don’t have the time or inclination to read several volumes on the subject, these articles might just do the job. They offer sage advice, some shocking new ideas, and new ways to put tried and true ideas into motion.
Maybe you and I can introduce UK slang to Chicago. Brad...
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