Comments on: What I Learned from My Friends about Advertising

By: The year of the experts « The Evolution of Carlos

The year of the experts « The Evolution of Carlos — Wed, 31 Dec 2008 14:31:02 +0000

[...] What I Learned from My Friends about Advertising [...]

By: Andrew

Andrew — Tue, 16 Sep 2008 05:56:56 +0000

Sorry, I wasn't clear. 'Footy' in Australia, refers to Australian Rules Football, and a 'footy' club refers to an Australian Rules Football club. Andrews last blog post..Socially Responsible Investing part 5 - Does SRI really make a differenence?

By: Middle Zone Musings » All Entries - What I Learned From My Friends

Middle Zone Musings » All Entries - What I Learned From My Friends — Mon, 15 Sep 2008 11:01:44 +0000

[...] What I Learned From My Friends About Advertising, by Brad Shorr at Word Sell, Inc. [...]

By: Brad Shorr

Brad Shorr — Wed, 10 Sep 2008 11:47:36 +0000

Hi Andrew, what’s a “footy”? Interesting word. Great story about VB. (I have not heard of that brand.) I remember a similar phenomenon about Coors, which then was a local brew in the state of Colorado. Coors had an incredible mystique, people in other parts of the U.S. craved it madly. But at the time, when I lived in Colorado, none of my friends drank Coors. We thought it had no taste, just like VB. Didn’t matter. Eventually Coors became a powerful national brand and is still going strong. Their advertising was indeed fabulous. I’m not sure about my beer history, but I think Coors advertising might have started the microbrewery craze that took the U.S. market by storm for 15-20 years.

By: Andrew

Andrew — Tue, 09 Sep 2008 22:26:59 +0000

I agree with Raj's comment. In my home state of Victoria, on the south east coast of Australia, the beer market is dominated by a brand called VB (Victoria Bitter). VB has a very sour taste, and in my view, it has no taste at all. I have since learned that many other Victorians feel the same way that I do. Nevertheless, if you go down to your local footy or cricket club on a Saturday night (depending on the season), you will see all the 'blokes' drinking VB. Indeed, it's manufacturer, Fosters, claims that it has the highest share of the beer market Australia wide. The reason is that Fosters has been so successful in its advertising over the years, that you just don't feel like a true 'man' if you drink something other than VB. It has such an effect that I sometimes used to force myself to drink it just to be one of 'the blokes.' (Actually, I prefer whiskey mixed with cola, but don't tell any Aussies that or my reputation will be destroyed) Andrews last blog post..Socially Responsible Investing part 4: Does SRI compromise investment performance?

By: Brad Shorr

Brad Shorr — Tue, 09 Sep 2008 20:04:09 +0000

Raj, I think you are right. Many good products never find their market because not enough people hear about them. Good marketing companies like P&G probably have a marketing plan before they even engineer the new product. Brad Shorrs last blog post..What I Learned from My Friends about Advertising

By: Raj Krishnaswamy

Raj Krishnaswamy — Tue, 09 Sep 2008 17:11:45 +0000

Hi Brad: I have learnt that effective advertising on a mediocre product versus poor advertising on a great product usually leads to commercial success of the former. To share with everyone, I have come to realize from other businesses outside of mine, that advertising and promotion is seldom taken seriously in the product development stages which can lead to poor performance in the market place. Simply see the tremendous efforts that Coca-Cola or Proctor and Gamble place on advertising. Thank you.

By: topwebbusinesses » Blog Archive » What I Learned from My Friends about Advertising

Tue, 09 Sep 2008 12:20:52 +0000

[...] Original Brad Shorr [...]

By: Brad Shorr

Brad Shorr — Tue, 09 Sep 2008 11:58:10 +0000

Robert, Good luck! Armed with point number 2, how can you miss? Brad Shorrs last blog post..What I Learned from My Friends about Advertising

By: Robert Hruzek

Robert Hruzek — Tue, 09 Sep 2008 11:53:06 +0000

Good statements, all, Brad. I especially focused on #2 this morning, as it’s one I’m about to employ with our client. Although I prefer to state it this way: Get your ducks in a row!

Wish me luck!