Comments on: Adrift in the Technology Awareness Gap, Part 1 http://www.wordsellinc.com/blog/online-marketing/adrift-in-the-technology-awareness-gap-part-1/ Content Marketing, SEO Copywriting, Blog Consulting Wed, 17 Mar 2010 19:07:43 +0000 hourly 1 By: Brad Shorr http://www.wordsellinc.com/blog/online-marketing/adrift-in-the-technology-awareness-gap-part-1/comment-page-1/#comment-502 Brad Shorr Fri, 12 Oct 2007 19:11:47 +0000 http://www.wordsellinc.com/blog/online-marketing/adrift-in-the-technology-awareness-gap-part-1/#comment-502 Those are excellent questions, Joanna. Some companies have a hard time imagining there are different kinds of customers, but maybe I can help them do it. Those are excellent questions, Joanna. Some companies have a hard time imagining there are different kinds of customers, but maybe I can help them do it.

]]> By: Joanna Young http://www.wordsellinc.com/blog/online-marketing/adrift-in-the-technology-awareness-gap-part-1/comment-page-1/#comment-501 Joanna Young Fri, 12 Oct 2007 19:02:42 +0000 http://www.wordsellinc.com/blog/online-marketing/adrift-in-the-technology-awareness-gap-part-1/#comment-501 Hi Brad Some big questions here! I'm nowhere near qualified to answer but will chip in my tuppenceworth anyway... I think "if it ain't broke, don't fix it" is a good principle - but there's another set of questions maybe about what more your customers could achieve with a different sort of site - a different customer base? the chance to develop a different kind of conversation with customers old and new...? anticipating the fact that their customers' needs and tastes will change - even if they haven't yet? Joanna Hi Brad
Some big questions here! I’m nowhere near qualified to answer but will chip in my tuppenceworth anyway…

I think “if it ain’t broke, don’t fix it” is a good principle – but there’s another set of questions maybe about what more your customers could achieve with a different sort of site – a different customer base? the chance to develop a different kind of conversation with customers old and new…? anticipating the fact that their customers’ needs and tastes will change – even if they haven’t yet?

Joanna

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