Joanna Young asks, What is your essential post for 2009? Please consider participating in her group project.

The post I wrote this year that stands out in my mind is The First Online Marketing Question Is, What Are My Keyword Phrases?

Despite the clunky title, I like the post because it -

  • Put forth a sensible and somewhat different strategic approach to and process for content development
  • Explained the connection between blogging and SEO
  • Provided helpful strategic marketing ideas to entrepreneurs and small companies
  • Sparked a bit of disagreement in comments, which is healthy

The post also had some fairly good lines in it, something our friend Joanna is looking for. Here are a few samples.

“You can do SEO after the fact, but it’ll be a clunky vehicle: you can’t change a tractor into a Corvette just by swapping out a few dozen parts.”

“To carry the transportation – SEO analogy a little further, if you add a blog to your website domain, it’ll be like strapping a jet engine to your lawnmower. Harness that blog power with the right content and you can mow down the competition without breaking a sweat.”
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