RSS feeds are one of the most under appreciated and underutilized marketing and communication tools of all time.

Easy to set up, RSS feeds give your audience the ability to receive your message quickly, easily and immediately. RSS feeds can transform your Web site from an unnoticed billboard into a sales and customer service superstar.

Quick RSS Tip

If your company does an e-mail newsletter, start offering it as an RSS feed and try to convert current readers over. People are sick of spam. When e-mail newsletters hit the in-box, readers cringe. E-mail marketing is a sinking ship. People are looking for reasons not to open a piece of e-mail. On the other hand, RSS puts readers in control of what they read, when they read it, and how they read it. If your newsletter contains valuable information, dignify it with RSS.

Important RSS Information

A technical, but readable, explanation of RSS from the RSS Specifications Web site.

The Lonely Marketer gives us 9 solid tips for RSS feed marketing.

Cody Moya gives two super RSS lessons for the price of one. First, Cody explains how RSS puts readers in control of what they choose to read. Nobody likes spam, and RSS is the anti-spam of online communication. Second, he explains how to set up RSS feeds on your static Web page.

RSS tips for beginners from Beyond Caffeine.

Rok Hrastnik explains how Google’s acquisition of FeedBurner will change RSS marketing to its core.

RSS creates new opportunities for advertising. Jon Beattie explains how.

Daniela Barbosa talks about how Amazon is using RSS for its tag feeds. Another indication that RSS is moving mainstream–quickly.

Happy Friday!

Word Sell … Scrambled Toast

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