Comments on: Search Engine Marketing–Size Doesn’t Matter

By:

Mike — Thu, 22 Mar 2007 15:19:00 +0000

Nice article.
I recently did a successful local search campaign for a client. Here is everything I did:

http://verusnova.com/blog/index.php/2007/03/22/10-easy-steps-to-awesome-local-internet-traffic/

By:

Brad Shorr — Fri, 23 Feb 2007 19:05:00 +0000

Thanks Rob! Outside tech-related industries, I find very few companies that have taken the time to understand SEM, let alone blogs. It is perplexing.

By:

robwatts — Thu, 22 Feb 2007 20:14:00 +0000

Great post Brad. I think those ad buyers are finally getting their head around the idea of fully trackable campaigns and visible immediate ROI, i guess its kinda juicy!

Print media of course, will always have its place for branding/visibility purposes, but the pendulum is most certainly on the upswing towards ever increasing online adspend.

Makes one wonder though, why it took them so long to 'get it'

Enjoy your break!