Comments on: Meet the Director of Keyword Engineering or Something like That

By: Brad Shorr

Brad Shorr — Tue, 14 Oct 2008 11:14:45 +0000

Cath, In a larger organization you can’t win sometimes. As a manager I used to spend a fair amount of time devising titles, changing titles, trying to make titles consistent … titles are really of more interest inside a firm than outside.

George, Nice title – could it be any more vague?

Brad Shorrs last blog post..Meet the Director of Keyword Engineering or Something like That

By: George Ajazi

George Ajazi — Mon, 13 Oct 2008 23:50:41 +0000

i'm glad you put up this post, Brad. at my last agency, i was a "Client Solutions Consultant". what the heck is that? and the chicken at lunch was pretty good. the sausage, not bad. George Ajazis last blog post..Business Blogging - A Primer

By: Cath Lawson

Cath Lawson — Mon, 13 Oct 2008 21:36:08 +0000

Hi Brad - I'm not keen on titles. A few years ago - I eventually decided to have no title. So one of the girls put a customer through to me as having a problem and just introduced me by my first name. Afterwards the customer raved to one of my technicians about how great I was compared to the other girls and how much I knew. And she was kind of shocked when he came back with - well she really should know more, it's her business. So I hated having a title, I thought it was meaningless. Then not having one made my staff look bad when they weren't. It's a tough one. Cath Lawsons last blog post..Be A Business Success Story, No Matter What Your Age

By: Brad Shorr

Brad Shorr — Mon, 13 Oct 2008 20:59:39 +0000

Karen, Thank you for that clarification, and naturally I agree. I meant anybody can do it in the sense of being able to afford it. Brad Shorrs last blog post..Meet the Director of Keyword Engineering or Something like That

By: Karen Swim

Karen Swim — Mon, 13 Oct 2008 20:52:06 +0000

Brad, well anybody CAN do PR but not all do it effectively.

Karen Swims last blog post..5 Sizzling Tips to Fire Up Your Marketing

By: Brad Shorr

Brad Shorr — Mon, 13 Oct 2008 20:20:32 +0000

Alina, many small and medium size businesses have a vague idea of what marketing is, and no real understanding of PR. I think that’s because before Web 2.0, PR was an expensive undertaking geared to print media. Today anybody can do PR effectively on the internet, so it’s a big opportunity for business owners!

By: Robert Hruzek

Robert Hruzek — Mon, 13 Oct 2008 14:15:12 +0000

Andrew, Brad; you got that right! Most folks already have their conceptual definition of what a consultant is, and unfortunately it's based on their own experiences, or what they've picked up from others. Kinda reminds me of a sign I saw in an engineer's office once: "We shoot every third saleman - and the second one just left" Sometimes it's everything you can do to get someone's attention when they're running away as fast as they can! Robert Hruzeks last blog post..All Entries: What I Learned From Stress

By: Alina Popescu

Alina Popescu — Mon, 13 Oct 2008 14:06:09 +0000

Actually, when I say I do PR, people are still a little confused about where public relations start and where they start. I have give them a few examples of the areas PR covers. Ironically, the Marketing part is a lot easier to understand, although there are still many who see it as sales or something in that area I agree all these three fields interact, but really defining what each does is sometimes news for business owners.

Alina Popescus last blog post..Monday Reading Roundup Take #12

By: Brad Shorr

Brad Shorr — Mon, 13 Oct 2008 13:43:14 +0000

Robert, A lot of people hear "consultant" and run away as fast as they can. At least you get 30 seconds to explain! Karen, Those descriptive value propositions are so useful, and so hard to compose. Have you got something in mind for yourself? You've made me very curious. Andrew, Consulting is too broad a term, and unfortunately customers tend to assume any consultant fits their worst mental model of what a consultant might be. "Sales rep" is much the same thing, which is why some companies go through such contortions to avoid using that title, even though the alternates they pick are even worse. No good answer. Brad Shorrs last blog post..Meet the Director of Keyword Engineering or Something like That

By: Andrew

Andrew — Mon, 13 Oct 2008 13:32:19 +0000

Brad, I hope the ex-managers of my company try their hands at blogging - they will be excellent at coming up with keywords, even if it's not clear what they are talking about Your inference turned out to be almost correct. A year or two after I left, the company was sold - only just prior to bankruptcy and for less than one cent per share after being worth about $2.70 per share in its heyday. So I guess you could say that, literally speaking, they almost did reach the stage of doing nothing. With respect to Robert's comment, I would have thought that part of the confusion in relation to what a consultant does is because consultants seem to come in all shapes and sizes there seems to be a consultant for almost anything. Andrews last blog post..Socially Responsible Investing part 9: Does ethical investing compromise investment performance?