jorge here again with another tip for keeping your web assets in line.

let’s say you made some changes to your website or rework the folder structure of your site. what do you do with the old pages and folder structure? do you just delete them? do you let sleeping dogs lie?

well, i’m hear to tell you that the BEST solution is to “redirect” those old pages to the newly created files. this is done with something called 301 redirects.

sounds silly, i know, but it is the best way to keep from losing two things:

1. any PageRank™ you’ve accumulated in Google
B. if anyone had bookmarked one of the old pages, they will automatically be sent to the correct new one

there are multiple ways to handle these redirects. here’s a good listing of how to best handle 301 redirects.

enjoy the holidays.