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This is the sixth in a 10-part series, How to Be a Better Sales Manager. It’s my belief that the sales manager is underserved. There’s plenty of training and coaching available for sales people, but managers, the unheralded heroes of sales success, are all too often left to their own devices. These posts are designed for sales managers who want to do better and are looking for ideas.
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A colleague of mine used to say, “Problems don’t get better with age.” For sales managers, truer words were never spoken.

It certainly is tempting to put off unpleasant work -

  • Dealing with a chronically underperforming rep.
  • Resolving a touchy dispute with a customer.
  • Delivering unpleasant news to a customer.
  • Delivering unpleasant news to a superior.
  • Terminating an employee.

No fun, no warm and fuzzies in any of this. Just the same, by postponing the inevitable, you are sure to make the inevitable even less fun. Problems and anxiety escalate in the absence of conversation. A customer with a mildly irritating problem will become incensed if you wait a week to address it. Nothing aggravates a boss as much a lingering issue – and “lingering”, in today’s fast paced world, might mean a couple of days or a couple of hours.

Sad to say, postponing terminations can have the most dire consequences of all. A sales rep who is unsure of his status, who is worried about where he or she stands with management, might begin to speak negatively about the company to customers, or do something worse.

My feeling – don’t engage in wishful thinking and hope a problem will go away by itself – nip it in the bud. What do you think? Have you ever regretted addressing a problem at the earliest opportunity?