Yesterday I made mention of my new About Action™ Sales Coaching and Advising services.

My services are based on one-to-one interaction with sales people, sales managers, or customer service people. Group training has its place, but I’ve always found one-to-one works better. Here are a few reasons why that’s been the case.

People–even sales people–don’t like to open up in a group setting. How can you get to the key issues when people won’t tell you what they are?

Members of a training group have varying levels of skill and experience. Information and conversation that make one rep think will put another one to sleep.

Some (certainly not all) group programs offer a “magic bullet”. There is none. One-to-one is more conducive to tackling real world problems.

Group training tends to be a one-time affair. Developing sales talent takes time, and with a one-to-one approach, companies can afford to take it.

What have your experiences been with group and individual training and coaching? Is there a place for both?